Infomercial "Kitchen without Borders" accidentally hit the air

LBL Communication Group has developed an advertising campaign for the brand "Hot midday" (umbrella brand - "Kitchen without Borders»).
The campaign developed a series of commercials. Currently, central and other TV channels (First, Russia, STS, NTV, TNT, TVC, REN-TV, Muz-TV, TV7, TV3) posted timing rollers 30 and 15 seconds.


As described in the company's website, the idea of ​​a series of commercials "Commercial Break" is based on the unexpected technical failure of the advertising block accidental activation of the television studio. While viewers enjoy beautiful demo plans for preparation of the product, television workers live their lives: to communicate, flirt, and even there is such coincidence ... eat the advertised product. And at this time the heroes roller unaware that watching them the whole country.


How to find the agency, this move attracts the audience's attention to the commercials. Agree, always interesting look behind the scenes airtime and see what's going on "behind the scenes».


Soon will come the new "Series».







via adme.ru

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