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The most creative and "ideological" videos last September
Bashny.Net
The site presents you the most creative and "ideological" videos last September. 1. Orange - «Planet» In the new spot, developed by the French agency Publicis Conseil, and is directed by Frederic Planchon, Orange focuses the audience on the "Flag" and the unity of the people of the world that we receive from the Internet.
Large-scale, big-budget video clip «Orange Planet» shows us the people of various nationalities in ecstasy to paint pieces of cardboard, metal, plastic, in a dark blue color. As it turns out, they do so in order to close these dark blue surface of the pieces of the planet and terribly frightened Russian cosmonauts. Still, anyone would be scared - the earth again! and disappeared. And while stunned cosmonauts linked from Baikonur, happy people standing under the blue shield and laugh - a prank gone right.
See also: The world's largest orange - history advertisement Orange.
2. Philips - «There's Only One Sun» Cult director Wong Kar Wai made a short promotional film «There's Only One Sun» («the sun - one") for the promotion of TV Philips Aurea, carriers improved technology Ambilight.
Kar Wai is known among fans of the author and his movie nemeynstrimovogo extraordinary sense of light and workshop transfer his vision on film, creating a unique atmosphere of the synergy of light, color and sound.
Action mysterious spy story takes place in Shanghai, the main character - the actress Amelie Daure - spoke in French. Everything else in the «There's Only One Sun» - in Russian. Both male heroes speak Russian, and at the end of the film the viewer to disclose the source of the name - a line «There's Only One Sun» - is the English translation of the poem by Marina Tsvetaeva. The director gives us an excerpt from it in the original language.
"The sun - one, and walks in every city.
Sun - mine. I will not give ».
3. Nissan Rogue - «Marble Maze» (Shaken!) B> At the end of September, the United States launched a new commercial crossover Nissan Rogue, where the car is easily made his way through the maze, the role played by modern city. The idea with the shaky maze is not accidental - the concept car demonstrates the stability of the new system of stabilization AWD system.
4. JCPenney - «Magic» Saatchi & Saatchi New York has developed a new video for the American retail chain JCPenney in the strategy «Every Day Matters» - «Every day counts».
In the new video «Magic» for JCPenney Saatchi & Saatchi New York drew attention to the fact that every day - it's magic, that man - a wizard who can make his life the way he wants. The viewer sees the usual daily activities and events take on magic touch. And classical - magic tricks with coins because of the ears, the rabbits out of the hat and disappear and emerging subjects.
5. Guinness - «At Last» A small agency and production house "in one person» Ringleader Production of Kaliformnii came up and removed the video about the power of Guinness stout in awakening tender feelings. Modest in terms of the budget, but rather in terms of the idea of the intricate minute spot shows the viewer a bar in which a young couple flirting with each other by Guinness.
On a plot of roller girl stain resistant foam nose and mouth, causing a guy to lick her. Near the counter sits a girl - a kind of Katya Pushkareva - she is very jealous of a beautiful couple and also wants tenderness.
Tagline: «Stout With Love» - «Stout with love».
6. Ford S-Max - «Birds» Ogilvy London has launched a campaign to promote Europe's minivan Ford S-Max.
In the new campaign, the central part of which is a 30-second spot, metaphorically it said that the need to use all the possibilities provided by you. What's not to enjoy them enough, because you can not learn something very important and wonderful.
To transfer this idea to the agency took the obvious "the bird flies' and imagine how strange and unusual look to the fact that birds do not use their wings and behave as if they do not have wings.
7. Farmers Insurance - «Stolen Car» The agency Campbell-Ewald has developed this summer for Farmers Insurance advertising campaign, in which the rollers comedic scenarios make people think about their security. In early September, the fourth video released campaign, somewhat different from the previous ones. Roller «Stolen Car» («Stolen car") - it's not a sitcom, but a kind of horror film. For a man who came to the parking lot and found that his car there, are terrible vision with laughing rabbits, leaving the asphalt, bark cats, beetles from the lantern and so on - the creators have not forgotten any one stamp from such films. «It's a strange feeling when your car gets stolen» - «It's a strange feeling - when your car is stolen».
8. Comcast - «BOEPC» The Goodby, Silverstein & Partners to come up with Comcast rival, calling it collectively, but quite specifically - Big Old Expensive Phone Company («big old expensive phone Company"). To come up with a competitor six employees - the same collective textbook image. The 4 rollers they sing about yourself pretentious songs in different styles - what they are beautiful, how loved rich at the expense of clients that Comcast did not understand this and work for the benefit of the client.
Nowhere, except the lyrics and lines «The Comcastic Production» at the end of the spot, the company's name does not appear. There is no further clarification or tagline. But they are not required: sarcasm, banter and opposition to the competitors in this extremely transparent.
9. Motorola - «Gondry's Dream» Motorola saw the release of the second version of the phone Motorazr cooperation with one of the most conceptual contemporary filmmakers. Michel Gondry took minute video, and Motorola and agency Cutwater made this magnificent event-marketing for the initiated.
Neprezvoydenny wizard emotions and potentialities of human perception, this time took the story of how a girl learns about the new features in its new phone. The usual approach has turned into an extraordinary journey - Gondry again changed reality, giving it a fantastic, theatrical and depth.
10. Super Solo - «Thirst Hurts» The Norwegian branch of McCann released a paradoxical and very funny movie for carbonated beverage Super Solo.
Creators moved by the fact that water is essential for human survival, in a completely different plane. The story told by the viewer tagline «Thirst Hurts» («Thirst hurts"), brings physical suffering hero movie is just the absence of thirst, he drank Super Solo, now in his stomach singing the infinite Song, which is impeding others. However, thirst, formed under the laws of physiology, face even more problems ...
11. Sasol - «Questions» Jupiter Drawing Room (South Africa) launched image campaign «Questions» («Questions") for the Corporation Sasol, operates in the market of chemical industry and energy.
As a basis for communication is taken the statement of Albert Einstein: "Do not answer change the world, and the question" and an unfinished open question «What If?», Which involves, in addition to an infinite number of sequels, the craving for knowledge and the creation of a new, curiosity and flexibility of thinking. < br />
The main role in the minute spot playing puppet Jessie. It symbolizes the interesting inner voice that exists in each of us. The audience follows her as she travels the world discovery: she is faced with questions that have shaped mankind. Some of them are global, and some simple, but no less important. Spot creates a sense of miracle child endlessly surprises and provokes creative thought.
12. Wilkinson - «Fight For Kisses» At the Sigmund Freud would have found something to say about the new advertising campaign manufacturer of razors Wilkinson Sword, held under the slogan «Fight for Kisses» (~ «Fight for Kisses") - creative, developed by agency JWT Paris, is based on the "Oedipus complex." The plot of the new movie shows how the father develop complexes from what my mother kisses his son - a baby who has a perfectly tender skin. Thus man is a struggle with the baby, competing with each other for the attention of the mother.
13. Lexus - «Today» The agency Clemmow Hornby Inge and Partners released a video to promote the cars Lexus, equipped with a hybrid engine. In the video «Today» («Today"), is directed by Adam Berg from London Stink, high ecological cars Lexus Hybrid Drive is expressed in the fact that they are not visible. Their presence is felt only by the wind that blows on the body, on the water, nedoletayuschey to asphalt on the headlights.
Voiceover: «One day will be a machine that will be quite different. Impressive performance will be coupled with low CO2 emissions. And on this day - today ».
14. Brylcreem - «Effortless» Insight campaign Effortless styling products Brylcreem, created by agency WCRS, built on a long reluctance guys messing with hair. To engage the target audience in the agency came up with the online competition of tricks. The winner is the protagonist of the advertising campaign of the brand. Clear favorite competition was the young English comedian and juggler Sam Veale.
On the basis of his "performances" and the TV spot was created, presented in the British national broadcast.
It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.
15. Vodafone - «Time Theft» Vodafone and Bartle Bogle Hegarty continue in Britain started in June, a campaign to promote mobile Internet.
In the clip «Time Theft» («Stealing Time") overworked manager at a romantic song Nancy Sinatra «The End of the Rainbow» is trying to get a date, but it always moves back to the office. First, he is perplexed, then irritated, and finally begins to go mad from the inability to get out of this Groundhog Day.
"Do not let the steal all the good moments of your day. Better Work will be there where you are. With mobile internet and e-mail. Take all the good times back ».
16. Cadbury - «Gorilla»
On British television in early September aired a strange and wonderful chocolate clip of Dairy Milk Cadbury. A huge gorilla sitting behind the drum kit, goes into a trance by Phil Collins hit & quot; In the Air Tonight «, and then gives rustling drums.
Chocolate slogan - «A Glass And A Half Full Of Joy» («half glass full of joy"), and as much joy in minutes dosed with the audience the creators of video - agency Fallon. Spot lasts fifteen minutes, of which music is imbued with a minute gorilla Blessed closes his eyes, shrugs and hush canine operator. And 30 seconds is given in the frantic game of the primacy of the drums.
Communication with chocolate from conventional roller: a three-second pekshot tiles Dairy Milk and slogan.
What is behind this idea? Extremely simple. At the micro-website of this campaign everything is explained: "Well, it just seems like it's something clever. There is no science behind it is not - it's just an attempt to make you smile, just as it makes Cadbury Dairy Milk. And all this, what we continue to strive for - so you just smiled. And if a gorilla drummer seemed not enough for you to do, wait until we show you what else is hidden in our sleeves ».
via www.aglassandahalffullproductions.com/
Large-scale, big-budget video clip «Orange Planet» shows us the people of various nationalities in ecstasy to paint pieces of cardboard, metal, plastic, in a dark blue color. As it turns out, they do so in order to close these dark blue surface of the pieces of the planet and terribly frightened Russian cosmonauts. Still, anyone would be scared - the earth again! and disappeared. And while stunned cosmonauts linked from Baikonur, happy people standing under the blue shield and laugh - a prank gone right.
See also: The world's largest orange - history advertisement Orange.
2. Philips - «There's Only One Sun» Cult director Wong Kar Wai made a short promotional film «There's Only One Sun» («the sun - one") for the promotion of TV Philips Aurea, carriers improved technology Ambilight.
Kar Wai is known among fans of the author and his movie nemeynstrimovogo extraordinary sense of light and workshop transfer his vision on film, creating a unique atmosphere of the synergy of light, color and sound.
Action mysterious spy story takes place in Shanghai, the main character - the actress Amelie Daure - spoke in French. Everything else in the «There's Only One Sun» - in Russian. Both male heroes speak Russian, and at the end of the film the viewer to disclose the source of the name - a line «There's Only One Sun» - is the English translation of the poem by Marina Tsvetaeva. The director gives us an excerpt from it in the original language.
"The sun - one, and walks in every city.
Sun - mine. I will not give ».
3. Nissan Rogue - «Marble Maze» (Shaken!) B> At the end of September, the United States launched a new commercial crossover Nissan Rogue, where the car is easily made his way through the maze, the role played by modern city. The idea with the shaky maze is not accidental - the concept car demonstrates the stability of the new system of stabilization AWD system.
4. JCPenney - «Magic» Saatchi & Saatchi New York has developed a new video for the American retail chain JCPenney in the strategy «Every Day Matters» - «Every day counts».
In the new video «Magic» for JCPenney Saatchi & Saatchi New York drew attention to the fact that every day - it's magic, that man - a wizard who can make his life the way he wants. The viewer sees the usual daily activities and events take on magic touch. And classical - magic tricks with coins because of the ears, the rabbits out of the hat and disappear and emerging subjects.
5. Guinness - «At Last» A small agency and production house "in one person» Ringleader Production of Kaliformnii came up and removed the video about the power of Guinness stout in awakening tender feelings. Modest in terms of the budget, but rather in terms of the idea of the intricate minute spot shows the viewer a bar in which a young couple flirting with each other by Guinness.
On a plot of roller girl stain resistant foam nose and mouth, causing a guy to lick her. Near the counter sits a girl - a kind of Katya Pushkareva - she is very jealous of a beautiful couple and also wants tenderness.
Tagline: «Stout With Love» - «Stout with love».
6. Ford S-Max - «Birds» Ogilvy London has launched a campaign to promote Europe's minivan Ford S-Max.
In the new campaign, the central part of which is a 30-second spot, metaphorically it said that the need to use all the possibilities provided by you. What's not to enjoy them enough, because you can not learn something very important and wonderful.
To transfer this idea to the agency took the obvious "the bird flies' and imagine how strange and unusual look to the fact that birds do not use their wings and behave as if they do not have wings.
7. Farmers Insurance - «Stolen Car» The agency Campbell-Ewald has developed this summer for Farmers Insurance advertising campaign, in which the rollers comedic scenarios make people think about their security. In early September, the fourth video released campaign, somewhat different from the previous ones. Roller «Stolen Car» («Stolen car") - it's not a sitcom, but a kind of horror film. For a man who came to the parking lot and found that his car there, are terrible vision with laughing rabbits, leaving the asphalt, bark cats, beetles from the lantern and so on - the creators have not forgotten any one stamp from such films. «It's a strange feeling when your car gets stolen» - «It's a strange feeling - when your car is stolen».
8. Comcast - «BOEPC» The Goodby, Silverstein & Partners to come up with Comcast rival, calling it collectively, but quite specifically - Big Old Expensive Phone Company («big old expensive phone Company"). To come up with a competitor six employees - the same collective textbook image. The 4 rollers they sing about yourself pretentious songs in different styles - what they are beautiful, how loved rich at the expense of clients that Comcast did not understand this and work for the benefit of the client.
Nowhere, except the lyrics and lines «The Comcastic Production» at the end of the spot, the company's name does not appear. There is no further clarification or tagline. But they are not required: sarcasm, banter and opposition to the competitors in this extremely transparent.
9. Motorola - «Gondry's Dream» Motorola saw the release of the second version of the phone Motorazr cooperation with one of the most conceptual contemporary filmmakers. Michel Gondry took minute video, and Motorola and agency Cutwater made this magnificent event-marketing for the initiated.
Neprezvoydenny wizard emotions and potentialities of human perception, this time took the story of how a girl learns about the new features in its new phone. The usual approach has turned into an extraordinary journey - Gondry again changed reality, giving it a fantastic, theatrical and depth.
10. Super Solo - «Thirst Hurts» The Norwegian branch of McCann released a paradoxical and very funny movie for carbonated beverage Super Solo.
Creators moved by the fact that water is essential for human survival, in a completely different plane. The story told by the viewer tagline «Thirst Hurts» («Thirst hurts"), brings physical suffering hero movie is just the absence of thirst, he drank Super Solo, now in his stomach singing the infinite Song, which is impeding others. However, thirst, formed under the laws of physiology, face even more problems ...
11. Sasol - «Questions» Jupiter Drawing Room (South Africa) launched image campaign «Questions» («Questions") for the Corporation Sasol, operates in the market of chemical industry and energy.
As a basis for communication is taken the statement of Albert Einstein: "Do not answer change the world, and the question" and an unfinished open question «What If?», Which involves, in addition to an infinite number of sequels, the craving for knowledge and the creation of a new, curiosity and flexibility of thinking. < br />
The main role in the minute spot playing puppet Jessie. It symbolizes the interesting inner voice that exists in each of us. The audience follows her as she travels the world discovery: she is faced with questions that have shaped mankind. Some of them are global, and some simple, but no less important. Spot creates a sense of miracle child endlessly surprises and provokes creative thought.
12. Wilkinson - «Fight For Kisses» At the Sigmund Freud would have found something to say about the new advertising campaign manufacturer of razors Wilkinson Sword, held under the slogan «Fight for Kisses» (~ «Fight for Kisses") - creative, developed by agency JWT Paris, is based on the "Oedipus complex." The plot of the new movie shows how the father develop complexes from what my mother kisses his son - a baby who has a perfectly tender skin. Thus man is a struggle with the baby, competing with each other for the attention of the mother.
13. Lexus - «Today» The agency Clemmow Hornby Inge and Partners released a video to promote the cars Lexus, equipped with a hybrid engine. In the video «Today» («Today"), is directed by Adam Berg from London Stink, high ecological cars Lexus Hybrid Drive is expressed in the fact that they are not visible. Their presence is felt only by the wind that blows on the body, on the water, nedoletayuschey to asphalt on the headlights.
Voiceover: «One day will be a machine that will be quite different. Impressive performance will be coupled with low CO2 emissions. And on this day - today ».
14. Brylcreem - «Effortless» Insight campaign Effortless styling products Brylcreem, created by agency WCRS, built on a long reluctance guys messing with hair. To engage the target audience in the agency came up with the online competition of tricks. The winner is the protagonist of the advertising campaign of the brand. Clear favorite competition was the young English comedian and juggler Sam Veale.
On the basis of his "performances" and the TV spot was created, presented in the British national broadcast.
It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.
15. Vodafone - «Time Theft» Vodafone and Bartle Bogle Hegarty continue in Britain started in June, a campaign to promote mobile Internet.
In the clip «Time Theft» («Stealing Time") overworked manager at a romantic song Nancy Sinatra «The End of the Rainbow» is trying to get a date, but it always moves back to the office. First, he is perplexed, then irritated, and finally begins to go mad from the inability to get out of this Groundhog Day.
"Do not let the steal all the good moments of your day. Better Work will be there where you are. With mobile internet and e-mail. Take all the good times back ».
16. Cadbury - «Gorilla»
On British television in early September aired a strange and wonderful chocolate clip of Dairy Milk Cadbury. A huge gorilla sitting behind the drum kit, goes into a trance by Phil Collins hit & quot; In the Air Tonight «, and then gives rustling drums.
Chocolate slogan - «A Glass And A Half Full Of Joy» («half glass full of joy"), and as much joy in minutes dosed with the audience the creators of video - agency Fallon. Spot lasts fifteen minutes, of which music is imbued with a minute gorilla Blessed closes his eyes, shrugs and hush canine operator. And 30 seconds is given in the frantic game of the primacy of the drums.
Communication with chocolate from conventional roller: a three-second pekshot tiles Dairy Milk and slogan.
What is behind this idea? Extremely simple. At the micro-website of this campaign everything is explained: "Well, it just seems like it's something clever. There is no science behind it is not - it's just an attempt to make you smile, just as it makes Cadbury Dairy Milk. And all this, what we continue to strive for - so you just smiled. And if a gorilla drummer seemed not enough for you to do, wait until we show you what else is hidden in our sleeves ».
via www.aglassandahalffullproductions.com/
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