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By the movie of the year! New video Sony Bravia Play-doh
Bashny.Net
Today, the air went out long-awaited i> the third movie Sony Bravia - «Play-Doh» - with the participation of two hundred clay rabbits.
The third promotional video Sony Bravia was the most ambitious project in the stop-animation. The spot was developed at a good tradition, the agency Fallon (look review of the best works of the agency) and was shot over three weeks in New York. In the shootings involved 40 animators who draw on the 2.5 tons of plasticine.
As a soundtrack to the roller was used a composition & quot; She's a Rainbow & quot; group The Rolling Stones.
The campaign under the tagline Bravia «Color Like No Other» - one of the first that not only advertises the goods, but also herself. After the phenomenal success and video «Balls» creators brought the first site dedicated to a particular ad, not a product. Before and during the filming of the second movie - «Paint» - on this site, laid backstage details, stories about achievements in prodakshene and showed photos, fueling interest in the roller.
However, the success of "Colors" was pale in comparison with the "ball". A year later, Sony and Fallon are going to make another attempt to achieve the same level of distribution and discussion. On bravia-advert.com again talked about the shooting, held in New York City Badzhenom director Frank (Frank Budgen) of Gorgeous Enterprizes. And is dedicated to the visitors the details expressed in figures.
3 weeks, 2, 5 tons of plasticine Play-Doh, 189 rabbits, rising 60 centimeters, 1 rabbit growth of 9 meters, 40 animators, 150 cube height of 30 centimeters purple wave 3 × 6 meters, 6 cameras, 4 hours of animation for every 4 second clip 100 000 frames stop-motion.
via # image1749355
The third promotional video Sony Bravia was the most ambitious project in the stop-animation. The spot was developed at a good tradition, the agency Fallon (look review of the best works of the agency) and was shot over three weeks in New York. In the shootings involved 40 animators who draw on the 2.5 tons of plasticine.
As a soundtrack to the roller was used a composition & quot; She's a Rainbow & quot; group The Rolling Stones.
The campaign under the tagline Bravia «Color Like No Other» - one of the first that not only advertises the goods, but also herself. After the phenomenal success and video «Balls» creators brought the first site dedicated to a particular ad, not a product. Before and during the filming of the second movie - «Paint» - on this site, laid backstage details, stories about achievements in prodakshene and showed photos, fueling interest in the roller.
However, the success of "Colors" was pale in comparison with the "ball". A year later, Sony and Fallon are going to make another attempt to achieve the same level of distribution and discussion. On bravia-advert.com again talked about the shooting, held in New York City Badzhenom director Frank (Frank Budgen) of Gorgeous Enterprizes. And is dedicated to the visitors the details expressed in figures.
3 weeks, 2, 5 tons of plasticine Play-Doh, 189 rabbits, rising 60 centimeters, 1 rabbit growth of 9 meters, 40 animators, 150 cube height of 30 centimeters purple wave 3 × 6 meters, 6 cameras, 4 hours of animation for every 4 second clip 100 000 frames stop-motion.
via # image1749355
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