Alien creative. Ogilvy Russia combs movie heroes for Sony Bravia
Ivor Jones, creative director of Ogilvy:
«We were very excited about the new brifu from Sony, because it is not just an interesting international brand, but also a large number of innovative products. Brief on the HD is interesting in that it encompasses all that is Sony - future technologies and constant quality. We had the amazing opportunity to do interesting and vivid work ».
blockquote> Home Cinema HD Sony Bravia Theatre are ideal for watching movies in Full High Definition. In addition to the highest quality picture and sound, home theater Sony Bravia Theatre provide unsurpassed convenience and ease of management of a home media center.
The agency was tasked to present consumers with high-definition home theater Sony Bravia Theatre, as well as generate interest in the advantages offered by this product.
According to the client, the agency Ogilvy perfectly coped with the task of creating a campaign "Ready for the perfect definition!". The basis of the campaign based on the idea that the on-screen home theater system from Sony in Full HD image appears so perfect and clear that all the heroes of films are now carefully preparing for their appearance on the screen - now the viewer sees every detail!
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