How Sony makes high definition sound mainstream

37,499,072



Audio enthusiasts the world have almost disappeared from large international exhibitions of electronics - at these events more often discussed and demonstrated increasingly large and expensive TV screens, wireless headphones and a small variety of "things of the future", which in a few years is hopelessly obsolete, and no one will remember .

However, recently, there are signs that things are changing - perhaps we just reached the point where the way we listen and hear in the future will change forever. Well, or at least when those of us who believe that the future of high-quality audio - that is not compressed and pinched - can become happier.

Sony and market high-definition audio h4> The reports made by Sony at a time when the annual IFA trade show in Berlin and at the event at Lincoln Center in New York, the company announced its commitment to high definition sound - she sees the future recorded music exclusively so. That's why Sony will support the development of audio format hi-res. In addition, the topic of high-definition audio has become one of the central on CES 2014.

Pono Music h4> In addition, the musician Neil Young has announced the launch in 2014 in partnership with Meridian Audio music system PONO, with which to get the sound "studio" quality can wider audience. Кампания project on Kickstarter went very successfully.



True this project has critics - Gizmodo published edition biting материал entitled "Why in the music player Pono no sense».

However, the surge of interest in "audiophile" and sound quality is obvious.

What happens h4> Many may ask this question, or, indeed, to ask, and why is it important at all? After all, many manufacturers of audiophile equipment nevertheless maintained hated lovers of pure sound digital formats like mp3.

But when on the stage in front of lots of people coming out Sony Electronics President Phil Molyneux (Phil Molyneux) and says that "it is time to offer audio products high definition that will enable clear audio enthusiast listening to your favorite music at the desired quality," it becomes obvious that all seriously.

This means not just the release of different systems of music playback with the built-in disk storage, and other such things, but also support global labels like Sony Music (naturally), Universal Music Group and Warner Music Group.

Indeed, some of the new Sony products will be loaded hi-res music artists working with the above labels. As Matt said Signoret (Matt Signore) from Warner:

Initiative Sony Electronics with preloaded music will show a lot of people the benefits of high-definition sound - given the scale of the organization and its experience in marketing, there's no doubt. Blockquote> In addition to creating products that make it easy to download, store and play music in MP3, the company finally goes to support high-definition formats.

Further efforts h4> There are special sites and vendors, dedicated products for audio playback of high-definition and to this phenomenon. Here, for example, Sony website for UK users, and here - resurs for audience from USA. The objective of these projects is to promote high-quality sound, as well as the promotion of products and resources where you can find music in the proper format.

At CES 2014, great attention was paid to the new Sony products for lovers of quality sound ( general audioitogi exhibitions can be found in our Topeka - i> times , two ). In particular - the player HAP-Z1ES. The principle of operation of the device is not much different from the iPod (although the size of it is much more), but in terms of sound quality product Sony device Apple wins on all counts. He can play - and "improve on the go" - the sound of almost any format: DSD (DSF, DSDIFF with a frequency of 2.8 or 5.6MHz), PCM (16-, 24-, or 32-bit with a frequency of 44.1, 48, 88.2, 96 , 176.4 or 192kHz), WAV, AIFF, FLAC, ALAC, ATRAC, ATRAC, MP3, AAC, or WMA.



In addition, the device has a disc 1 Terabytes of storage. In plus to this you can connect and external drives. Another convenient feature - the ability to connect to a network that lets you listen to Internet radio.

Thanks DSD Remastering Engine ineneram Sony managed to give your product the ability to "restore" the sound quality even for compressed digital file formats.

Yes, Sony could be porastoropnee in promoting hi-end sound, because a lot of people around the world already want to listen to music in high quality and spend a lot of money corresponding to the device.

However, better late than never, and if Sony and other manufacturers will be able to reduce the cost of access (with an acceptable level of quality) to the hi-end music and popularize it, among the broad masses of users can finally be born request for high quality sound. And this, in turn, will lead to increased competition and a further fall in prices and greater availability of high-quality sound.

Lovers of quality music too long stamped at the threshold, not daring to enter the world of mass-market audio industry. It is time to take a step to the next level.

posts and related links:

Quality of life: why architects need to pay more attention to the sound difference between "included background music" and "listen to music» Эпоха« post-fidelity »world of sound Портативный hi-fi on the website "Audiomanii» Is it possible to measure the quality of the sound?

Source: habrahabr.ru/company/audiomania/blog/230163/