Sony plans to sell the business to produce Vaio PC

Sony is in talks c Japanese investment fund Japan Industrial Partners (joint venture Bain & Co. and Mizuho Securities Co) to sell its loss-making units for the production of computers Vaio. This is indicated by the sources of The Wall Street Journal.

The past few years, Sony massively cutting jobs and closing plants to deal with losses. But the television business and the business of manufacturing PC drags the company down and causes irritation investors require to get rid of non-performing assets.

Now according to this plan, Japan Industrial Partners will create a new company to consolidate Vaio business in Japan. Details about the price and the amount of the purchased package are still being discussed. In addition, Sony is thinking about winding down operations in foreign markets PC.
As the newspaper Nikkei, a division Vaio will be sold for 50 billion yen ($ 493 million) and Sony will continue only a small share in the new company.

According to analysts WSJ, this year's loss from Sony PC business will be 30-40 billion yen (at least $ 300 million). As expected, this week Sony announced weak financial results for the III quarter of last year. Most likely, the company will not achieve the forecast profit of 30 billion yen by March.

Historical Background h5>
Vaio brand was created in 1996 and became the face of Sony thanks to the bright and modern design. But because of the growing popularity of tablets and smartphones PC sales decline. PC shipments worldwide could fall by 7% to 278 million units in 2014 over the previous year, it should be from the study Gartner.

After news of the sale of shares of Sony Vaio rose nearly 8%. By the close of trading on the Tokyo Stock Exchange quotations grew by 4, 58% up to 1600 JPY.

Earlier it was reported that Sony may establish a joint venture for the production of PC Lenovo. Sony later disown possible alliance with the Chinese vendor, but recognized that considering various options for restructuring its brand Vaio. As LG, Sony intends to focus on the production of tablets and smartphones.

Special opinion store manager Dns-shop.ru h5>
"In our stores laptops and Sony TVs are insufficient demand, which leads to average performance" stuffing "and the high price relative to its competitors. Why pay more for a brand when you can take the same laptop from Lenovo DNS and much cheaper. And in the segment and plasma TV from LG and Samsung. The consumer is difficult to explain, that he should give more for the same thing.

But there are positive aspects of the art Sony. Our warranty center does not record cases of warranty handling customers with technology from Sony. This indicates decent quality ».

Источник WCJ

Source: habrahabr.ru/post/211528/