8 errors in the preparation of a business plan

The first piece of advice for those who are going to open a business - to write a business plan should be on their own to fully understand the processes occurring in your own business. However, someone does not have time for that, or do not have sufficient knowledge and the time to obtain this knowledge. Because of this, aspiring entrepreneurs are turning to companies that are engaged in writing a business plan. The Business Incubator Togliatti operates a department of business planning in which staff free help in writing the appropriate instrument for registered entities. This advice BIT employees who know the process inside and out.

1. Lack of a clear understanding of what an entrepreneur is to produce / sell.

Not a few real-life stories of when the department of business planning came with the words "I want to start a business, I need a business plan," while clarifying in what is now the area is best to open a business. If you have money and you want to acquire their own business, but at the same time asking for prompt, open a business, then you should think about it again. And set aside until all the good ideas that you really want to implement. In other work, the staff and the idea for you to come up with a business plan and helped to write. It's not their business, and yours!

2. Failure to understand for whom to produce goods, services are provided.

The second biggest mistake novice entrepreneurs - the ignorance of his audience. "Well, somewhere between 15 and 60 years ..." or "How To Sell? Everyone! "- Some say. Are you sure? Maybe you think carefully? Who are these people, what do they live?

To sell your product or service to an audience, it is necessary to know - sex, age, occupation, hobbies. Clearly see his immediate customer. The better you know your customer, the easier it will be to sell.

3. Business goals are vague.

Experts in business planning to make up the main part of the project summary. Just do it in the prescribed activity, the services provided and the purpose of the project. Just want to start a business to make money, or to produce innovative pens - enough.

The goal should be specific, measurable, achievable, results-oriented and have a clear time frame. That should be the goal of such suitable for implementation.

4. Sources of financing are not considered.

Novice entrepreneurs come to the specialists with a request to write a business plan for the investor. This is often possible funding sources for the information there. The investor is represented by some distant and vague, which is simply itself there, as your project unique and innovative.

Of course, it is easier to shoulder specialist business plan seeking funding than to understand it himself. However, no one knows better than you what it is financial investment and in what form you need.

Yes, you can always consult if necessary. However, knowledge and understanding
this question itself - one of the guarantors of success.

5. The figures are taken "from the ceiling».

You need to understand the business plan in the first place you need, rather than a specialist who it is!

Taken from the ceiling in terms of numbers (amounts) costs, production volumes and revenues and others, can lead to "as you said, as you did." Think you do not know the exact numbers and amounts? Find out their! Otherwise, you get an equally vague business plan. The work will be done in vain, a business plan will be useless.

6. Do not take into account all costs

Turning to financial matters. Another mistake - do not take into account all costs. Of course, business planning experts are trying to suggest some points, but only to the extent information about the total cost for the conduct of any business. However, if the business is specific, here you will tell no one, except perhaps colleagues or experts in this area.

Before submitting information specialists of business planning, once again, make sure that tried to consider all the financial costs.

7. Too ambitious forecasts

Council employees from the Business Incubator - to calculate the worst-case scenario. Do not think that investors will soon agree to all your conditions, sales will grow exponentially, all plans will be immediately executed.

If you prepare for the worst case, that would require more labor, cost and effort, then the best case scenario to understand the more is not difficult.

8. The idea that you have no competition.

"We have no competition!" - In today's world, these words often sound less ambitious as silly. Already there is nothing unique, you can just somehow improve what has already been invented before you. But this does not mean that exactly the thought did not occur to someone else.