Thousands of colored rabbits. Agency Fallon begins shooting a new video Sony Bravia

Thousands of colored rabbits occupied neighborhood of Manhattan - so began field surveys, there is no video Playboy, and trikvela «Color Like No Other» , the campaign Sony Bravia
By all indications, this movie will repeat the concept «Bouncy balls» , is the first and most famous campaign megahit Sony Bravia. The successes of the second "blockbuster" campaign video «Paint» , apparently seemed not as impressive as those of the «Bouncy balls». And festival awards at the "exploding colors" were smaller rank, and parodies the "bouncing ball" was more. So it is unlikely "jumping bunnies" will explode ink fountains.





In favor of «Bouncy balls» -Concept and selection agency says: "rabbits" like "balls", will lead the British agency Fallon Frank Budge (Frank Budgen), one of the most famous directors and creative advertising world. A stop-crop all this whirlwind of color will be experts production studio Gorgeous
Like the first two blockbuster series «Color Like No Other», the official release of "rabbits" in theaters preceded a planned PR-campaign. Already updated website bravia-advert.com, being short notes on the process smok on the blog twitter.com/braviaplaydoh

"Official" footage from the site bravia-advert.com:



Participants of the "escape from the rabbitry" instantly turned into fleeting attraction "Big Apple." For example, one New York patrolman admitted that he feels an incredible desire to come to Lafayette Square at night with a gun and arrange the hunt for colored Krol. Well, the other less bloodthirsty bloggers promptly posted the photos on the Web somewhere galloping beast.

Some pictures from the filming location with bloggers:



























Past commercials Sony Bravia:





Also read - Sony Bravia not washed for you! (rollers Sony Bravia jokers never avoided their attention ..)

According to the materials: dv-reclama

via dv-reclama.ru

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