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Boards Magazine named the best agency of the year and their masterpieces
Reflecting the state of the world economy as a whole, it was a turbulent year for advertising. Many creatives and clients have changed agency that Boards reflected in the list of top agentstv.Nesmotrya all the troubles and problems, these agencies have created innovative works and discovering new media. Their work has made us reevaluate our values, we tickled our imagination, touches the strings of our hearts and entertained us.
BBDO New YorkV 2008 BBDO New York nearly drowned in a string of accolades, recognition and admiration. HBO Voyeur campaign received almost a dozen Cannes Lions, including the Grand Prix in the category Promo, and the agency was recognized as Agency of the Year. It created a great campaign to Monster involving four top advertising directors - Best in Show at AICP Show. Agency of the Year at the One Show and the Clio. In The Gunn Report 2008 BBDO New York took the top spot as the most awarded with the agency in 2008.
The key changes are: Lost 48-year contract with Pepsi, one of the largest customers went to the California office TBWA \ Chiat \ Day.
CRISPIN PORTER + BOGUSKY Miami / BoulderV nowadays engage consumers also means "rassvirepenie" consumer. They go to the Internet and cause brands to a duel. Without a doubt, CP + B is quite brazenly thrown down the gauntlet to consumers in return. Whopper Freakout campaign for Burger King was devilishly funny, but the deprivation of hunger Uoppera America - is just the tip of the iceberg. Sure, consumers love, when the brand gives them a date: The campaign has become one of the most memorable in the past 6 years, according to research by IAG. She was awarded the Integrated Lion and Cyber Gold in Cannes. Plus a host of other awards. Burger King recognized by the client, on the One Show.
Winning the tender for the 300 millionth account Microsoft has maintained the agency fighting spirit: launched two opposite in spirit of the same campaign. In one of them starred Bill Gates and Jerry Seynfild and the other CP + B returned to Apple supply roller «I'm a PC».
The key changes are: Alex Bogusky named co-chairman. Andrew Keller and Rob Reilly named partners and CO-ECDs. Loss Account Nike + - is a minus. The acquisition of the 200 millionth account Old Navy - is a plus.
DDB LondonAgentstvo celebrates its fortieth anniversary this year and did not get tired to prove that the format of TV advertising is far from death. The proofs are direct: DDB produces large, witty story, in which all connected in a powerful idea and a beautiful ekzekyushene. The Agency is continuing its long and productive partnership with Volkswagen: was created several excellent television commercials that were smart, original and influence the consumer. Noam Murro took them a heartfelt "doggy», Jeff Labbé took soveremennyy tale «Walter», Scott Lyon mesmerizing sound clip «Everyday», Ivan Zacharias marked as "matrix-like" Spot «Engineer». Ambitious work for Philips was also excellent: sexy transvestite to sell women's electric shaver? Dogs to sell hair straighteners?
DDB London was the most the awarded British agency in Cannes and the most awarded at Eurobest.
The key changes are: The executive creative director of JWT London Nick Bell now works at DDB London.
DROGA5 New YorkDroga5, named after its founder, David Droga, launched in 2006. The campaign «Still Free» for Ecko. And until this year, the agency was one agency's annual Big Ideas, which predominated over all the work. In 2007, it was, for example, Tap Project for UNICEF. This year, work was carried out in several directions, and one big idea has spread to all. Net10, a draft Million for New York City schools, HoneyShed. Roller «Microwave» to Net10 has collected millions of views, the agency supported Barack Obama's campaign Web roller The Big Schlep and ended the year catching video «Bike Hero» for the game Guitar Hero.
The key changes are: The New York office has expanded its staff by 30 people, including the "newcomers" creatives from TBWA \ Chiat \ Day. Opened an office in Sydney, it was headed by a former executive creative director of Saatchi Melbourne David Nobay. And the cherry on top of the cake: Winning Global Account Puma, worth $ 100 million.
FALLON LondonV first time in three year Fallon failed his next attempt hit the advertising industry to the heart. Roller «Foam City» for Sony, the scale comparable to the "ball", did not make any impression on the professionals. Star creative director Juan Cabral did in 2008, nothing special, he returned to Argentina at the time of his pregnant wife. But his "Gorilla" won the Grand Prix at Cannes and won almost all the festivals. He also gave the British and «Airport Trucks» and a remix of "Gorilla" by Bonnie Tyler song «Total Eclipse of the Heart». Orange relaunch failed, so the 10th anniversary of the existence of Fallon longer be remembered work on other, more new customers. Rollers campaign «True Dedication« for Budweiser, a variety of visual works for the BBC and witty commercials for The Natural Confectionary Company.
The key changes are: Richard Skinner and Lisa Green, who previously worked on Channel 4, was hired as creative people. Måns Tesch became a digital strategy director.
MOTHER Mother LondonDlya it was the year "started" - they dare to turn into musical theater, which also shows movies and publish comics. For example, their musical series for Pot Noodle.
The Agency has made a stylish clip «Bus Journey» for Boots, a few series of satires for Orange («Rob Lowe», «Dennis Hopper»), the campaign Cactus Kid for Oasis and retro video «Triple Filtered» for his new client Stella Artois. < br />
The key changes are: In 2008, Mother has launched two new divisions Mother Experience and Mother Vision. The agency also hired as creative director Nick Studzinski, a former employee of the London branch of Publicis. In addition, the tender was won by Stella Artois, who had left Lowe after 25 years of cooperation.
SAATCHI & SAATCHI New York2008 year for Saatchi & Saatchi NY was sort of transition after the 2007th in the agency received the title of Agency of the Year at Cannes. But despite the active reshuffle a year to get all the same interesting. Gerry Graf took over as Chief Creative Officer Tony Granger instead and noted immediately campaign «You Can Say Anything With a Smile» toothpaste Crest, which received the Golden Lion. The Agency has also established a strong narrative work for JC Penney «Beware of the Doghouse» and another "talking stain" for Tide.
The key changes are: It was another year of rapid change for Saatchi. The new CCO Gerry Graf has hired a team of creative positions at Goodby ACD. World creative director Bob Isherwood in late 2008, announced that the 2009th, he will leave the agency to explore and pursue opportunities related to advertising. Executive Vice President Chris Foster resigned as CEO of Fallon, creative director Sarah Barclay left the executive creative director at JWT New York.
T.A.G. San FranciscoOdna of the most difficult things in the creation of such a monster as an autumn campaign for Halo 3 - to find a sufficiently strong ikeevskuyu shelf, which could support the weight of awards - two Grand Prix at Cannes, One Show Best of Show, Grandy and five gold Cubes ADC awards.
But the most difficult - it does not become a "small agency who once did an awesome job for Halo». But that's just the problem TAG do not bother. This year, the agency has made a campaign «Faces» for Xbox, adding a new dimension to our world. He breathed life into the poetry of the harsh men in the campaign for Gears of War 2.
The key changes are: The contract with Microsoft Zune went to CP + B.
WIEDEN + KENNEDY PortlandW + K Portland started the year with a great commercial for Coca-Cola «It's Mine», shown during the Super Bowl broadcast. Surreal work for Careerbuilder.com were also shown during the "big game." While boutique lost Starbucks, their most long-standing client added to them further work on the Nike Running and Nike +. The Agency has given the brand a few works that can be considered the best in recent years, including the movie «Fate», filmed by David Fincher. Roller with Tiger Woods «Walk on Water» for EA Games has become very popular in the network, an online campaign «Nike Girl Effect» was witty and socially oriented.
The key changes are: Replacement of executive creative directors. Mark Fitzloff and Susan Hoffman instead Jelly Helm and Steve Luker.
via / viral / 2008/08/22/23626 /
BBDO New YorkV 2008 BBDO New York nearly drowned in a string of accolades, recognition and admiration. HBO Voyeur campaign received almost a dozen Cannes Lions, including the Grand Prix in the category Promo, and the agency was recognized as Agency of the Year. It created a great campaign to Monster involving four top advertising directors - Best in Show at AICP Show. Agency of the Year at the One Show and the Clio. In The Gunn Report 2008 BBDO New York took the top spot as the most awarded with the agency in 2008.
The key changes are: Lost 48-year contract with Pepsi, one of the largest customers went to the California office TBWA \ Chiat \ Day.
CRISPIN PORTER + BOGUSKY Miami / BoulderV nowadays engage consumers also means "rassvirepenie" consumer. They go to the Internet and cause brands to a duel. Without a doubt, CP + B is quite brazenly thrown down the gauntlet to consumers in return. Whopper Freakout campaign for Burger King was devilishly funny, but the deprivation of hunger Uoppera America - is just the tip of the iceberg. Sure, consumers love, when the brand gives them a date: The campaign has become one of the most memorable in the past 6 years, according to research by IAG. She was awarded the Integrated Lion and Cyber Gold in Cannes. Plus a host of other awards. Burger King recognized by the client, on the One Show.
Winning the tender for the 300 millionth account Microsoft has maintained the agency fighting spirit: launched two opposite in spirit of the same campaign. In one of them starred Bill Gates and Jerry Seynfild and the other CP + B returned to Apple supply roller «I'm a PC».
The key changes are: Alex Bogusky named co-chairman. Andrew Keller and Rob Reilly named partners and CO-ECDs. Loss Account Nike + - is a minus. The acquisition of the 200 millionth account Old Navy - is a plus.
DDB LondonAgentstvo celebrates its fortieth anniversary this year and did not get tired to prove that the format of TV advertising is far from death. The proofs are direct: DDB produces large, witty story, in which all connected in a powerful idea and a beautiful ekzekyushene. The Agency is continuing its long and productive partnership with Volkswagen: was created several excellent television commercials that were smart, original and influence the consumer. Noam Murro took them a heartfelt "doggy», Jeff Labbé took soveremennyy tale «Walter», Scott Lyon mesmerizing sound clip «Everyday», Ivan Zacharias marked as "matrix-like" Spot «Engineer». Ambitious work for Philips was also excellent: sexy transvestite to sell women's electric shaver? Dogs to sell hair straighteners?
DDB London was the most the awarded British agency in Cannes and the most awarded at Eurobest.
The key changes are: The executive creative director of JWT London Nick Bell now works at DDB London.
DROGA5 New YorkDroga5, named after its founder, David Droga, launched in 2006. The campaign «Still Free» for Ecko. And until this year, the agency was one agency's annual Big Ideas, which predominated over all the work. In 2007, it was, for example, Tap Project for UNICEF. This year, work was carried out in several directions, and one big idea has spread to all. Net10, a draft Million for New York City schools, HoneyShed. Roller «Microwave» to Net10 has collected millions of views, the agency supported Barack Obama's campaign Web roller The Big Schlep and ended the year catching video «Bike Hero» for the game Guitar Hero.
The key changes are: The New York office has expanded its staff by 30 people, including the "newcomers" creatives from TBWA \ Chiat \ Day. Opened an office in Sydney, it was headed by a former executive creative director of Saatchi Melbourne David Nobay. And the cherry on top of the cake: Winning Global Account Puma, worth $ 100 million.
FALLON LondonV first time in three year Fallon failed his next attempt hit the advertising industry to the heart. Roller «Foam City» for Sony, the scale comparable to the "ball", did not make any impression on the professionals. Star creative director Juan Cabral did in 2008, nothing special, he returned to Argentina at the time of his pregnant wife. But his "Gorilla" won the Grand Prix at Cannes and won almost all the festivals. He also gave the British and «Airport Trucks» and a remix of "Gorilla" by Bonnie Tyler song «Total Eclipse of the Heart». Orange relaunch failed, so the 10th anniversary of the existence of Fallon longer be remembered work on other, more new customers. Rollers campaign «True Dedication« for Budweiser, a variety of visual works for the BBC and witty commercials for The Natural Confectionary Company.
The key changes are: Richard Skinner and Lisa Green, who previously worked on Channel 4, was hired as creative people. Måns Tesch became a digital strategy director.
MOTHER Mother LondonDlya it was the year "started" - they dare to turn into musical theater, which also shows movies and publish comics. For example, their musical series for Pot Noodle.
The Agency has made a stylish clip «Bus Journey» for Boots, a few series of satires for Orange («Rob Lowe», «Dennis Hopper»), the campaign Cactus Kid for Oasis and retro video «Triple Filtered» for his new client Stella Artois. < br />
The key changes are: In 2008, Mother has launched two new divisions Mother Experience and Mother Vision. The agency also hired as creative director Nick Studzinski, a former employee of the London branch of Publicis. In addition, the tender was won by Stella Artois, who had left Lowe after 25 years of cooperation.
SAATCHI & SAATCHI New York2008 year for Saatchi & Saatchi NY was sort of transition after the 2007th in the agency received the title of Agency of the Year at Cannes. But despite the active reshuffle a year to get all the same interesting. Gerry Graf took over as Chief Creative Officer Tony Granger instead and noted immediately campaign «You Can Say Anything With a Smile» toothpaste Crest, which received the Golden Lion. The Agency has also established a strong narrative work for JC Penney «Beware of the Doghouse» and another "talking stain" for Tide.
The key changes are: It was another year of rapid change for Saatchi. The new CCO Gerry Graf has hired a team of creative positions at Goodby ACD. World creative director Bob Isherwood in late 2008, announced that the 2009th, he will leave the agency to explore and pursue opportunities related to advertising. Executive Vice President Chris Foster resigned as CEO of Fallon, creative director Sarah Barclay left the executive creative director at JWT New York.
T.A.G. San FranciscoOdna of the most difficult things in the creation of such a monster as an autumn campaign for Halo 3 - to find a sufficiently strong ikeevskuyu shelf, which could support the weight of awards - two Grand Prix at Cannes, One Show Best of Show, Grandy and five gold Cubes ADC awards.
But the most difficult - it does not become a "small agency who once did an awesome job for Halo». But that's just the problem TAG do not bother. This year, the agency has made a campaign «Faces» for Xbox, adding a new dimension to our world. He breathed life into the poetry of the harsh men in the campaign for Gears of War 2.
The key changes are: The contract with Microsoft Zune went to CP + B.
WIEDEN + KENNEDY PortlandW + K Portland started the year with a great commercial for Coca-Cola «It's Mine», shown during the Super Bowl broadcast. Surreal work for Careerbuilder.com were also shown during the "big game." While boutique lost Starbucks, their most long-standing client added to them further work on the Nike Running and Nike +. The Agency has given the brand a few works that can be considered the best in recent years, including the movie «Fate», filmed by David Fincher. Roller with Tiger Woods «Walk on Water» for EA Games has become very popular in the network, an online campaign «Nike Girl Effect» was witty and socially oriented.
The key changes are: Replacement of executive creative directors. Mark Fitzloff and Susan Hoffman instead Jelly Helm and Steve Luker.
via / viral / 2008/08/22/23626 /
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