If you want to be original for the sake of originality, every morning can be to work with a sock in his mouth Any fool can write a bad ad, but you need to be truly a genius to not good touch Advertising - is the ability to feel and share the very heart of business in the words, paper and ink If you have not noticed, you're left with nothing. You need to get noticed, but without shouting and fraud I am one of those who believes that one of the greatest dangers of advertising is not that she is deceiving people, and that of her You can die of boredom The interest in life in all its manifestations - that's the secret of great creative people Just do good advertising and the money will come (Just make a good ad and money will come). The secret to any original advertising is not new words and pictures, and in the creation of new relationships of familiar words and pictures
This will happen on the day when you will start earning money to spend more time than the creation of advertising - our advertising. When you forget that for writers, poets and artists, creating in our walls, pleasure and joy of the work are as important as money.
When you lose the uneasy feeling that the soul says: whatever you do, you can still perform even better. When you cease to be scratched from the hands of the desire to work for work's sake, without regard for its efforts required on the client and fees. When you die in the love of impeccable quality and ... hate careless. When you get tired of paint to seek shade, gray, combination of words or sounds that create fresh, vivid and memorable way. When you stop going into the office every day, repeating to himself: "No one makes advertising so the company Leo Burnett".
... When it becomes to flirt with their own integrity and go along the path of rationalism easy to put into a bank account buck. When you begin to manifest promiscuity, impudence and lack of taste, lost feeling fine harmony. When your head in the first place will rise a shaft volume - instead of heavy and hard work. When the outlook will be measured by the breadth of the window opening in your office when you suddenly feel like a giant, which has long grown out of his shoes.
When you penetrate the belief that the creative spirit can only command and control rather than to nurture and inspire her when get used to consider themselves artists, but in reality ceases to be.
Here then, ladies and gentlemen, I'll ask you to remove my name from the plate ».
It Leo Burnett: blockquote> William Bernbach (1911 - 1 982)
William Bernbach - a legendary figure in the history of American advertising. Is one of the founders of the agency DDB (Doyle Dane Bernbach) and author of the best advertising campaign of the XX century «Think Small» for the Volkswagen Beetle. William Bärnbach forever be remembered as one of the founding fathers of modern advertising, which is able to prove that advertising can be an honest and bring benefit to society. Who always preferred the creative people, not qualified, but hidebound businesses.
Advertising - not an exact science. This suggestion. A suggestion - is the art A great ad campaign will only hasten the failure of a bad product. So the more people will know that it is bad Anything you write ... all on the page: every word, every character, every shadow should promote the message that you are trying to convey Our job is to sell goods to customers, not themselves. Our job is to get rid of "zaumstva" that allows shine to us and not product If your listing is indistinguishable from the others, it is tantamount to suicide blockquote> Specialists Advertising say Nothing really exists, as long as it does not show on TV. Daniel Boorstin Good designers rarely get good advertisers, because they are attracted to the beauty of the outside and forget about the sale of the product. James Randolph Adams The only true poets of our time are the advertising agencies. Tennessee Williams mass consciousness does not exist in nature. The mass consists of individuals. Therefore, good publicity is always the appeal of one person to another. And advertising aimed at everyone, not touching anyone. Fairfax Cone Creativity without strategy is called art. Creative with strategy is called advertising. Jeff Richards Advertising should explain to us, with no frills, we can not live. E. Mackenzie Advertisement kills choice. Douglas Coupland Advertising - a rumble of the stick inside the garbage can. George Orwell Advertising - legalized lie. Herbert George. Wells Advertising - the art of making half-full of lies. Edgar Howe Many little things have become important things thanks to the correct advertising. Mark Twain The ideals of a nation can be easily identified through advertisements. Norman Douglas Advertising - a means to make people want is what they had not heard. Marty Larni
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