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Advertising in turn
Bookmarks, volumetric images, carved or glued pages, chemicals and more able to bring the reader to the journal mode rejection of advertising and are interested in a product or message.
As in outdoor advertising, print ads can sometimes also have their extenders - additional elements that are not typical of the usual magazine advertising.
Such printed extenders can add interactivity to it until the opportunity to try the product or try.
Pop-upObemnye pictures opening at deployment log on the correct page - one of the recent trends in print advertising. They allow a) immediately open the magazine, where necessary, serving as a kind of laying; b) enter into an interaction with the customer, are interested unusual advertising.
Furniture Nha Xinh asked the Grey Vietnam with the brief of easy folding furniture. Lightness was transmitted using plain paper, which were cut from the shelf, a chair and a table, and that it develops, with the help of receiving pop-up.
Big Bubble Gum blowing bubbles in magazines.
SkleiliIgraya in print advertising with pages creators give full play to their imagination. Coffee spreads were glued improvised semen, blood, lipstick, and many others.
The agency Saatchi & Saatchi X used the reception glued pages for print advertising cold remedies Vicks NyQuil. The work is called «Boogers», ie "Kozyulki" and depicts a cold sneezing man, who with his snot splattered all turn coffee.
Male Magazine Hombre, for example, glued pages of the magazine so that unstick them, the reader saw women stained suspicious white spots.
Advertising of Tide was also glued between pages, but after the opening of the power trace of lipstick, ketchup and ice cream remains on the shirt.
You rape a woman, when you open the magazine. Slogan turn prepared for the organization "People against violence against women" - "If you do it by force, it is rape».
Advertise cream Garmastan nipples for breastfeeding mothers who are not hearsay know what cracks and sores may leave on a gentle organ favorite baby.
"With your company that will not happen," claims the insurer SulAmerica in advertising from MPM Advertising.
Tearing open the glued side of the page of the magazine, the reader thus cut down the trees shown in turn. Slogan: Every second papermaking cut down 12 trees. Recycled paper.
Cut out
The Indian agency DDB Mudra developed print ads for the Association of the Blind. The advertising message is located on two consecutive pages of the magazine. The first page shows a cute attractive face laughing girls. On the second page is the photo of an elderly woman. Turning the page, the reader discovers that the girl's eyes - this is actually the eyes of an elderly woman.
On the second page is the logo of the Indian National Association for the Blind and the slogan «Donate» / «Sacrifice". Social Campaign is campaigning to become the posthumous donor donating eyes after his death the National Association of the Blind.
The magazine advertising Miele washing machine cut out the window, creating the illusion of washing clothes, shown on the next turn.
Imitation
Magazine Ele Ela did surprisingly believable series of prints in which a man was holding a magazine on the turn with the charms depicted as holding true to a naked woman.
In advertising, the Israeli agency ACW Grey reader can feel like driving a car SEAT IBIZA CUPRA.
Demonstration of a thin laptop MacBook Pro on Apple advertising.
On the coffee spread social advertising against cancer is a woman's breasts in a large format. At the same time in the middle, if you push the "chest" in hand, you will notice a small speck.
Advertisement four-car Audi.
Excellent use of magazine spreads - advertising knives WMF by Leo Burnett Bangkok (Bronze Cannes 2008)
Turning the page of the magazine, you feed the baby. Agency Leo Burnett advertising campaign in infant formula Heinz Heinz equates to mother's milk.
And readers of magazines are forced to do hair removal.
Simulation training in magazine advertising adidas.
Sponsor racing oil company Petrobras has made a journal BR page to the checkered flag.
Service "from hand to hand" in print advertising delivery service DHL.
VkladyshiSamy attractive and exciting-tab sample presented to the audience a Brazilian company that produces a bikini.
Advertising Medical Foundation ALS Association in memory of the American baseball player Henry Lou Gehrig, famous not only for his victories, but also serious diseases (amyotrophic lateral sclerosis), got its name after the death of an athlete.
If you insert a card cardboard between pages of a glossy magazine close to the spine, it always opens on the correct page. And there is a surprise - men's buttocks! And kopilayn on business cards "This is the only time we vlazit in your ass." This approach has selected a manufacturer of men's underwear Styx, to tell the audience about the quality cut of men's underwear that do not tend to get clogged with where they should not be.
German Agency PHILIPP UND KEUNTJE invented to bookmark between your teeth in advertising flossing Miradent.
A classic example of Wonderbra - magazine spreads with straps that allow you to "lift" the breast.
An interesting example of agency LBL - morschinostiratel in action.
Advertising tea Mag from Germany.
The envelope with the money in advertising against corruption.
It is easy to breathe with Vicks VapoRub - Publicis Brasil promotes an anti dyspnea Vicks VapoRub, placing posters in plastic bags.
Angle - top view
In print advertising shampoo Head & Shoulders Agency DEL CAMPO NAZCA SAATCHI & SAATCHI used the cover of women's magazines by placing them under the "second cover" on which model is presented with a "point of view, Head & Shoulders».
A similar method "top view" used in advertising hair dye Revlon SUV and Subaru.
Clips
Social organization Amnesty International has found a creative use of metal clips, crosslinking magazines and brochures. Centerfold placed prints depicting prisoners with signs of torture and torture. In addition to its main task - to deter log sheets - paper clips and perform social mission, speaking symbol of metal that binds the hands of the poor and disenfranchised.
Advertising TV show, showing what a person is ready to go for the money.
Coffee clip unobtrusively showed discomfort in the intimate place in the advertising of medicinal products from hemorrhoids.
ProcheeBrazilskoe agency Binder advertise spare parts Chevrolet's erotic edition. In sensual photographs of topless models magazine Vizoo man appeared asexual appearance. Filmed by the same photographer, the same poses and scenery that Centerfolds, a man called to demonstrate, as one "not native" spare part can ruin all the fun and viewing and driving.
The slogan of the campaign "Fat guy" / »fat guy & quot; turn on the coffee says "See how one wrong detail can ruin everything? Do not let this happen to your Chevrolet ».
Sun on the turn. Tanning mirror pages advertised in magazines
The Brazilian branch of DDB presented an interesting effect in print advertising, which reacts to sunlight as it makes human skin. When the sun does not get to the surface layout, leather women and men is the same, but it is necessary to make advertising on light - a man covered in red tan.
Do not turn, and three pages are consistently involved in social advertising against drugs. The pictured hand bag sends and receives money for it. Slogan: Do not let the drug trade go unnoticed.
And a couple of examples.
IKEA: Sliding Wardrobe
POWER BAR GEL SNACK: Runner
POWER BAR GEL SNACK: Swimmer
via # image6096055
As in outdoor advertising, print ads can sometimes also have their extenders - additional elements that are not typical of the usual magazine advertising.
Such printed extenders can add interactivity to it until the opportunity to try the product or try.
Pop-upObemnye pictures opening at deployment log on the correct page - one of the recent trends in print advertising. They allow a) immediately open the magazine, where necessary, serving as a kind of laying; b) enter into an interaction with the customer, are interested unusual advertising.
Furniture Nha Xinh asked the Grey Vietnam with the brief of easy folding furniture. Lightness was transmitted using plain paper, which were cut from the shelf, a chair and a table, and that it develops, with the help of receiving pop-up.
Big Bubble Gum blowing bubbles in magazines.
SkleiliIgraya in print advertising with pages creators give full play to their imagination. Coffee spreads were glued improvised semen, blood, lipstick, and many others.
The agency Saatchi & Saatchi X used the reception glued pages for print advertising cold remedies Vicks NyQuil. The work is called «Boogers», ie "Kozyulki" and depicts a cold sneezing man, who with his snot splattered all turn coffee.
Male Magazine Hombre, for example, glued pages of the magazine so that unstick them, the reader saw women stained suspicious white spots.
Advertising of Tide was also glued between pages, but after the opening of the power trace of lipstick, ketchup and ice cream remains on the shirt.
You rape a woman, when you open the magazine. Slogan turn prepared for the organization "People against violence against women" - "If you do it by force, it is rape».
Advertise cream Garmastan nipples for breastfeeding mothers who are not hearsay know what cracks and sores may leave on a gentle organ favorite baby.
"With your company that will not happen," claims the insurer SulAmerica in advertising from MPM Advertising.
Tearing open the glued side of the page of the magazine, the reader thus cut down the trees shown in turn. Slogan: Every second papermaking cut down 12 trees. Recycled paper.
Cut out
The Indian agency DDB Mudra developed print ads for the Association of the Blind. The advertising message is located on two consecutive pages of the magazine. The first page shows a cute attractive face laughing girls. On the second page is the photo of an elderly woman. Turning the page, the reader discovers that the girl's eyes - this is actually the eyes of an elderly woman.
On the second page is the logo of the Indian National Association for the Blind and the slogan «Donate» / «Sacrifice". Social Campaign is campaigning to become the posthumous donor donating eyes after his death the National Association of the Blind.
The magazine advertising Miele washing machine cut out the window, creating the illusion of washing clothes, shown on the next turn.
Imitation
Magazine Ele Ela did surprisingly believable series of prints in which a man was holding a magazine on the turn with the charms depicted as holding true to a naked woman.
In advertising, the Israeli agency ACW Grey reader can feel like driving a car SEAT IBIZA CUPRA.
Demonstration of a thin laptop MacBook Pro on Apple advertising.
On the coffee spread social advertising against cancer is a woman's breasts in a large format. At the same time in the middle, if you push the "chest" in hand, you will notice a small speck.
Advertisement four-car Audi.
Excellent use of magazine spreads - advertising knives WMF by Leo Burnett Bangkok (Bronze Cannes 2008)
Turning the page of the magazine, you feed the baby. Agency Leo Burnett advertising campaign in infant formula Heinz Heinz equates to mother's milk.
And readers of magazines are forced to do hair removal.
Simulation training in magazine advertising adidas.
Sponsor racing oil company Petrobras has made a journal BR page to the checkered flag.
Service "from hand to hand" in print advertising delivery service DHL.
VkladyshiSamy attractive and exciting-tab sample presented to the audience a Brazilian company that produces a bikini.
Advertising Medical Foundation ALS Association in memory of the American baseball player Henry Lou Gehrig, famous not only for his victories, but also serious diseases (amyotrophic lateral sclerosis), got its name after the death of an athlete.
If you insert a card cardboard between pages of a glossy magazine close to the spine, it always opens on the correct page. And there is a surprise - men's buttocks! And kopilayn on business cards "This is the only time we vlazit in your ass." This approach has selected a manufacturer of men's underwear Styx, to tell the audience about the quality cut of men's underwear that do not tend to get clogged with where they should not be.
German Agency PHILIPP UND KEUNTJE invented to bookmark between your teeth in advertising flossing Miradent.
A classic example of Wonderbra - magazine spreads with straps that allow you to "lift" the breast.
An interesting example of agency LBL - morschinostiratel in action.
Advertising tea Mag from Germany.
The envelope with the money in advertising against corruption.
It is easy to breathe with Vicks VapoRub - Publicis Brasil promotes an anti dyspnea Vicks VapoRub, placing posters in plastic bags.
Angle - top view
In print advertising shampoo Head & Shoulders Agency DEL CAMPO NAZCA SAATCHI & SAATCHI used the cover of women's magazines by placing them under the "second cover" on which model is presented with a "point of view, Head & Shoulders».
A similar method "top view" used in advertising hair dye Revlon SUV and Subaru.
Clips
Social organization Amnesty International has found a creative use of metal clips, crosslinking magazines and brochures. Centerfold placed prints depicting prisoners with signs of torture and torture. In addition to its main task - to deter log sheets - paper clips and perform social mission, speaking symbol of metal that binds the hands of the poor and disenfranchised.
Advertising TV show, showing what a person is ready to go for the money.
Coffee clip unobtrusively showed discomfort in the intimate place in the advertising of medicinal products from hemorrhoids.
ProcheeBrazilskoe agency Binder advertise spare parts Chevrolet's erotic edition. In sensual photographs of topless models magazine Vizoo man appeared asexual appearance. Filmed by the same photographer, the same poses and scenery that Centerfolds, a man called to demonstrate, as one "not native" spare part can ruin all the fun and viewing and driving.
The slogan of the campaign "Fat guy" / »fat guy & quot; turn on the coffee says "See how one wrong detail can ruin everything? Do not let this happen to your Chevrolet ».
Sun on the turn. Tanning mirror pages advertised in magazines
The Brazilian branch of DDB presented an interesting effect in print advertising, which reacts to sunlight as it makes human skin. When the sun does not get to the surface layout, leather women and men is the same, but it is necessary to make advertising on light - a man covered in red tan.
Do not turn, and three pages are consistently involved in social advertising against drugs. The pictured hand bag sends and receives money for it. Slogan: Do not let the drug trade go unnoticed.
And a couple of examples.
IKEA: Sliding Wardrobe
POWER BAR GEL SNACK: Runner
POWER BAR GEL SNACK: Swimmer
via # image6096055
