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Great products in Russia
Grocery naming - one of the most difficult disciplines of advertising. In one or two bright and unbanal words must fit the product ID, the detuning from the competition, and even the aspirations of potential pokupateley.Esli all these requirements are fulfilled as expected, we would live in a perfect world neymingovom surrounded competently and responsibly named goods. And the site would lose a great theme Friday.
But the world is not perfect, so leave spherical advertisement in a vacuum, and move on to the one in which, as in football and education of children all understand everything and do not hesitate to apply their advanced knowledge in practice.
In our country, every day there are new products that somehow need to be called. For example, in every city there are more than a dozen domestic manufacturers of dumplings, not counting the plants that have a federal distribution. All more or less suitable name is already taken, and that has to come up with that. Dumplings, as shown by our research, most often suffer from home-grown Neymer.
Confectionery (including those made for children) are also subject to abuse by Neymer. Sometimes it is quite innocent coincidence, as it was with Cheboksary factory "Akkond", which produces sweets "Boldly Buzzing Fly," but then the leadership of the factory reported that many people know the name literally and do not wish to have flies in sweets. Now they have for many years called "Paws-Scratchy." Apparently, a cat's paw in sweets those who complained about the flies, not confuse.
Also it goes to the toilet paper. But not because the names of all the normal busy and "everything is thought out to us," but because sortirnogo humor, heart loved most of the Russian population.
Pharmaceuticals - a completely separate topic for the story of the unfortunate naming. Companies engaged in production of medicines, often without looking or transferred to a Cyrillic brand names head of Western firms, or use special terms that look great in the pharmaceutical industry, but alarming in everyday life.
Other examples:
Price tag special pleasure can deliver price tags in stores. Requirements to him quite low - the name, part number and price. In addition, all of them can be quickly reprinted in which case.
Finnish fast-food chain was opened in contrast to McDonald's and Burger King. The kitchen of the Cafe make their special burgers, they are called Hezburgery. And all would have been fine, but they decided to enter the Russian market. And with them, now there is the same thing that happened with many other brands, released on the new markets. Or what would happen to the brands whose names sound the Russian manner not very well.
See also: World idiotic name "Elite" neymingFamilyarny neymingKak skillfully pretend foreign brand
via / kreativnyj-obzor / kak-umelo-prikinutsya-inostrannym-brendom-23488 /
But the world is not perfect, so leave spherical advertisement in a vacuum, and move on to the one in which, as in football and education of children all understand everything and do not hesitate to apply their advanced knowledge in practice.
In our country, every day there are new products that somehow need to be called. For example, in every city there are more than a dozen domestic manufacturers of dumplings, not counting the plants that have a federal distribution. All more or less suitable name is already taken, and that has to come up with that. Dumplings, as shown by our research, most often suffer from home-grown Neymer.
Confectionery (including those made for children) are also subject to abuse by Neymer. Sometimes it is quite innocent coincidence, as it was with Cheboksary factory "Akkond", which produces sweets "Boldly Buzzing Fly," but then the leadership of the factory reported that many people know the name literally and do not wish to have flies in sweets. Now they have for many years called "Paws-Scratchy." Apparently, a cat's paw in sweets those who complained about the flies, not confuse.
Also it goes to the toilet paper. But not because the names of all the normal busy and "everything is thought out to us," but because sortirnogo humor, heart loved most of the Russian population.
Pharmaceuticals - a completely separate topic for the story of the unfortunate naming. Companies engaged in production of medicines, often without looking or transferred to a Cyrillic brand names head of Western firms, or use special terms that look great in the pharmaceutical industry, but alarming in everyday life.
Other examples:
Price tag special pleasure can deliver price tags in stores. Requirements to him quite low - the name, part number and price. In addition, all of them can be quickly reprinted in which case.
Finnish fast-food chain was opened in contrast to McDonald's and Burger King. The kitchen of the Cafe make their special burgers, they are called Hezburgery. And all would have been fine, but they decided to enter the Russian market. And with them, now there is the same thing that happened with many other brands, released on the new markets. Or what would happen to the brands whose names sound the Russian manner not very well.
See also: World idiotic name "Elite" neymingFamilyarny neymingKak skillfully pretend foreign brand
via / kreativnyj-obzor / kak-umelo-prikinutsya-inostrannym-brendom-23488 /
