Fallon - to grope brilliant creative ideas Bashny.Net

This is a classic story of Cinderella. Upstarts from the small town became the big guys in the game by their own rules. The only difference from a fairy tale - there were no aunts fairies. Guys just cool vpahivat and enjoy their hard work.
Even if it was not Fallon advertising agency, we would not care about them ever heard: the people standing at the origins of this team, just know how to jump out of Bobruisk in the global maelstrom.

This year, Fallon celebrates its 25th anniversary of the release of two books: «The Work: 25 Years of Fallon» («The works: 25 years Fallon") and «Juicing The Orange» («Squeezing orange juice"). The first - a collection of the best works created by the agency in a quarter century. The second presents case studies of the most successful campaigns. It is written by the founders of Pat Fallon Fallon (Pat Fallon) and Haymarket Fred (Fred Senn), and was published by Harvard Business School Press. Although the history of 25 years ago - this is the last century, the book «Juicing The Orange» should be read and those who are just eager to get into the industry, and those who are already struggling to survive in this sometimes very tough era of advertising. < br />
Sony Bravia - BallsMozhno we will not say anything, but just look again at this masterpiece?







Chairman Pat Fallon agency does not hide the secrets of longevity and, in fact, succeed in life agency: "In principle, we are always selling images - he says, and draws a parallel with the sport. - Look at baseball: have great hitters are terrible series, when the game is not rushing. But they overlook the position and continue to run the bat. There is a real difference between people who believe in creativity and those who in the end, "score" for all ».

For Fred Senna key to everything - approach to talent agencies.




"You do not develop the creativity in people, you simply create the conditions peculiar culture, in order that he might reveal himself. We believe in the power of collective genius. We just plant the right people in the room - they are equal and equally motivated and miracles begin. This talent is correctly set up, not the talent of creation. »

Another smile Fortune, according to Fallon, it was a lot of customers who are ready to take risks.
"We do not hire nannies to anyone or guardian angels - he explains. - We are tougher than others. We are more concerned with the aim to do what we did before. You never know if it will work. This is the price for the initiative, the board of pioneers. BMW concept selling their films, we are constantly thinking, "Damn, how we going to do?". "But Senn says it is how to get a" good balance of poker and just know what to do with it ».

BAHAMAS - Bahamas Series rolikovMinisterstvo tourism - one of those clients for whom grateful Fallon. They agreed to give up in their advertising of romance and beautiful scenery in favor of humor and people with shattered nervous system.
A series of rollers is the Americans brought to an extreme point. Lyle can not keep their cries. He kept shouting and occasionally forgets the name of his son. Monti has nothing pleases. Even winning the lottery. Maorin beat children's coach. All of them, according to the creative concept Fallon, relatives have to make to go to the Bahamas. Operation Bahamavention (~ Bagamovmeshatelstvo) - compulsory treatment holiday. This series of commercials marked silver lion at Cannes in 2007.



An interesting case with airline United Arilines. After September 11, they stood on the edge of the abyss ... "We lost 42 employees, and our aircraft have become a tool of terrorists. We did not know what to say, but we needed something quick to tell its customers "- says Jerry Doe (Jerry Dow), in charge of marketing communications in the United Arilines difficult vremya.-" There were no meetings, lengthy negotiations - only one call to Fallon with a plea: "We need to get back to the sky." In conditions of severe crisis, the campaign has been created world-class best of my career. »

United Airlines - We are United

United Airlines - DragonA is a great movie, created to broadcast during the Super Bowl 2006.




Fallon never varies, they all always have their own point of view, say their clients.

The philosophy of the winners in their subcortical brain.
"At times - this was not just once or twice - I went to a meeting and I had no doubts about its success, - says Fallon. - And not because the task was easy or the client does not so steep. Just work done other than not be called excellent. Gorgeous Alloy strategy, creativity and intelligence. »

Travelers - SnowballReklamnaya concept developed by Fallon, exaggerates complex situations that occur in the lives of everyone. The agency has found a very precise illustration - snowball: it is to him more often compared suddenly leans problem. Broken machines, crippled people, stolen bicycles, ripped celebrations - synchronized insurance from Travelers will easily deal with any of your trouble in any situation.




Sony - You Are What You ShootEtoy Sony campaign emphasizes individuality and self-expression, which gives the camera. In the video, is the core of the campaign slogan was a direct, literal expression instead of the heads of the people walking on the streets - stands with photos.




DAIRY MILK CHOCOLATE - Drumming Gorilla «It just seems like it's something clever. There is no science behind it is not - it's just an attempt to make you smile, just as it makes Cadbury Dairy Milk. And all this, what we continue to strive for - so you just smiled. And if a gorilla drummer seemed not enough for you to do, wait until we show you what else is hidden in our sleeves. " Quote from the website merry chocolate.




SKODA - The Baking Of ... the song Julie Andrews «Favourite Things» of biscuit bricks, glazes and creams on the podium grows Fabia in full size. Machine "bolted" Wheel of chocolate, dipped into "sweet" seat is inserted in place taillights and added the main bar - sugar emblem Skoda.




PBS - FishFallon prdelagaet people closer look at the opportunities that are prepared for the world.




via / fallon_london / 2007/05/23/18049 /