Complete collection of Zune Arts. Highly attempts to kill iPod

Today at Microsoft headquarters expected the announcement of the launch of the second generation player Zune. More subtle, and capacious Zune will introduce himself, Bill Gates, and the head of the design department Jay Allard, and they go on sale in November - the exact date is still neizvestna.Microsoft promises to make a new website for the owners of Zune and start it before the start of sales of new products. But we are most interested in, what do we expect from Launch an advertising plan and will continue the campaign «Welcome To The Social» and extraordinary project Zune Arts. Pure art project is impressive, but a significant increase in sales is not conducive to - Zune from only 10% of the total market players, and the "killer iPod'a» to perform their mission is in no hurry.

In anticipation of the likely changes to recall the site offers all Zune Arts. Projects and campaigns conceived for "detuning» Zune's main rival - iPod - remember the people closed their ears in headphones rollers player Apple. Zune also has the ability to connect two pairs of headphones, which was the basis for a concept: already two fenced off from the world and "make friends against him».

72andSunny Agency entrusted with development of the project Zune Arts: not so much a commercial as a cultural and artistic initiatives. Different artists, designers, musicians and creative teams were invited to create their vision and "hearing" the concept of «Welcome To The Social» and importance of unity between two people, characters or objects.

Over the past year, this resulted in 13 animations, 3 of which (Dogfight, Float and Meltdown) were broadcast on television, 11 posters, and almost a cult status among the campaign "those who understand».