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Domino Principle of Sony Bravia
New Sony Bravia video for the Asia-Pacific region has come up with Singapore's Agency, and New Zealand took Productions in Indii.Eto is not the first video of the campaign «Colour Like No Other», shot not by the British Fallon, inscribe themselves in the history of advertising clips «Balls», «Paint »and« Play-Doh ». A year ago, the Singapore branch of Young & Rubicam, and the South African Velocity Films Productions entangled millions of meters of colored thread Egyptian pyramids.
New video - «Domino City» - is made by a different agency from Singapore. Bates141 created a sense of «colour like no other» with the help of the Indian landscape, 130 crew members, 100 giant dominoes and computer graphics.
Dominoes falling on each other, as if traveling through India. At the end of the video they reveal a huge flower.
The idea has not even shine novelty - a domino effect is exploited in advertising for a long time and with varying degrees of success (Honda «Cog», Guinness «Tipping Point»). However, the movie turned out pretty cute and not knocked out of the brightest in the truest sense of the word works for Sony Bravia.
via / creativity / 2007/11/09/20936 /
New video - «Domino City» - is made by a different agency from Singapore. Bates141 created a sense of «colour like no other» with the help of the Indian landscape, 130 crew members, 100 giant dominoes and computer graphics.
Dominoes falling on each other, as if traveling through India. At the end of the video they reveal a huge flower.
The idea has not even shine novelty - a domino effect is exploited in advertising for a long time and with varying degrees of success (Honda «Cog», Guinness «Tipping Point»). However, the movie turned out pretty cute and not knocked out of the brightest in the truest sense of the word works for Sony Bravia.
via / creativity / 2007/11/09/20936 /
