Once again, an outstanding video Sony Bravia! Singapore's response to the rabbits - colored pyramid

While the advertising community is discussing the third movie Sony Bravia «Play-Doh» and whether it was necessary to raise a promotional hype around him and «Paint», Singapore branch Young & Rubicam without any warning issued for the fourth movie Bravia - «Pyramid».

The idea of ​​color through the entire campaign of TV, this minute spot creators expressed using 20,000 reels of colored thread, dropping them from one of the Egyptian pyramids. The ends of the thread to be secured, and therefore when the thread unwound and the coil landed, received an impressive bright multi-colored fabric.


Such a large-scale project was entrusted to take Keith Rose, director of the South African Velocity Films. This Productions, the strongest in South Africa, is known to us from the works «Clap» for MTN and «Question» to Sasol.



via / velocity_films / 2007/09/19/20268 /