Sliced ​​and Lexus philosophy of the letter H

Two new roller Lexus launched this week in North America. One of them is promoting Canada Lexus, equipped with a hybrid engine, and the other - in the United States a series of ES.

Movie «Letter H» («The letter H") to establish an agency Dentsu Toronto. Creators did not directly exploit the theme of environmental Lexus vehicles with hybrid drive, as they did in the British Clemmow Hornby Inge. They only mention it in the video, accompanied by a rather philosophical text: behind the scenes listed words in English begin with the «H»:


«H - is many things. H - a house. N - is the place where you live. N - is the man. And philanthropy. And humility. H - is help. These are the heroes. And history. End and harmony. H - is progress. N - is the hope. Hope for a wonderful time today. And hope for a more beautiful moments tomorrow. H - is a hybrid. Lexus. The world's only luxury-hybrid ».



Roller agency Team One, launched in broadcasting in the United States, promoting a series of ES, focuses on technological features and intricacies of the car, literally dissecting it. In the video we show the Lexus with all its entrails, cut into slices.


"43 Sensor for comfort. 23 sensor for security. 7 and sensors to control the sensors. Every detail - detail ».





via / creativity / 2007/09/24/20320 /