The shoot for Saatchi Toyota Tundra rolls without special effects Bashny.Net

Saatchi & Saatchi / Los Angeles and Anonymous Content was removed one more incredible video without the special effects for pickup Toyota Tundra.
In early May of this year, Toyota USA has launched a campaign to promote the biggest pickup in the history of the Group - Toyota Tundra. To impress the audience, Saatchi & Saatchi / Los Angeles, to develop strategies and creative, deliberately refused to make any special effects and on the accent.

Organized in the Texas desert for Tundra unimaginably difficult conditions and took off as easily and accurately pick cope with any task, the agency and production showed the power and drivability.

During the first three rollers followed by a fourth - "Destructive hammer." It Tundra is under two enormous hammer, swinging like a pendulum and threatening to crush the car in the cake and kill the driver. After several bated breath the audience convinced that all intact and the car exceeds the most enthusiastic praise.


Tagline campaign: «It's the truck that's changing it all» - «The truck that changes everything».

Each video appears, which assures us that this is real action - «Actual Demonstration».





Previous rollers campaign:
 









via / tv-spot / 2007/05/02/17495 /