How to wins Cannes Lions. Indicative story that was not supposed to get into the press. Bashny.Net

To the Editor Coloribus.com (edition AdMe Group for the Western market) addressed the press service of the company JCPENNEY, which is a huge surprise to learn that "homemade" video clip for this network fashion was marked at the Cannes Lions.
The report says that the company has learned with regret of the fact that their brand has been used by the agency SAATCHI & SAATCHI New York without their consent in the production of commercials, ostensibly to JC PENNEY, then this video was sent to Cannes Lions 2008 and finished there "Bronze Lion»
No employee of the company JCPENNEY not participated in the creation of this movie, the movie never aired. It was created by the now former employee of Saatchi & Saatchi just for the glory of the festival without the consent of the advertiser. The company asked to remove this video (which will be done in the near future), and to apologize to all customers for the presentation JCPENNEY in the wrong light.

JCPenney was deeply disappointed to learn that our name and logo were used in the creation and distribution of a commercial that was submitted to the 2008 International Advertising Festival at Cannes. No one at JCPenney was aware of the ad or participated in the creation of it in any way. The commercial was never broadcast, but rather was created by a former employee at JCPenney's advertising agency, Saatchi & Saatchi, solely as an award submission without JCPenney's knowledge or prior approval. JCPenney does not approve or condone its content, and we have asked Saatchi & Saatchi to remove the ad from online circulation and to apologize to our customers and our Associates for misrepresenting our Company in this manner.

-The JCPenney Corporate Communications Team, 972-431-3400, jcpcorpcomm@jcpenney.com Posted by Saatchi NY:

On behalf of JC Penney and Saatchi & Saatchi North America, Inc., I am writing to officially request the removal of the JC Penney advertisement commonly referred to as «Speed ​​Dressing» from your website. For clarification, the commercial portrays two people quickly getting dressed and is approximately 60 seconds long. This advertisement was posted without the permission of JC Penney.

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via adme.ru