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Tide and Saatchi & amp; Saatchi NY taken away from Cannes Grand Prix in the category "Print Advertising"
Saatchi & Saatchi NY, which is part of Publicis Groupe, won the Grand Prix for the print campaign for stain remover Ultra Tide Stain Remover.
The campaign consists of three prints, "soy sauce", "Ketchup" and "mayonnaise," according to the jury, the highest award for an unusual look and interpretation of the situation.
Bob Scarpelli, chairman-chief creative officer, DDB Worldwide, a member of the jury: "They have taken as a basis for the action of the product and found a diamond, a modern new solution to realize it».
The three prints are a top view of the huge number of people who surround and close a small group of people dressed in the clothes of a different color and depicting spot. Spot of soy sauce, for example, a group of ninja, ready to fight.
The jury mentioned separately attention to detail - including the sewing line around the logo Tide, which was to produce the impression that the effect of prints is really happening on the clothes.
A day earlier, the same campaign took gold in the outdoor advertising.
Participants at the Grand Prix in this category, said Bob Scarpelli was a lot of, but in spite of the fact that for the high award struggled all holders of the Golden Lions, the main contender besides Ultra Tide Stain Remover was another campaign of Saatchi & Saatchi for another brand P & G - Glide Dental Floss. Argentine campaign for Ariel (P & G) agency Del Campo Nazca Saatchi & Saatchi also won recognition.
Strange dominance of P & G's category "Print advertising" is a signal from the jury to for publicity.
Julian Watt, executive creative director, Network BBDO, Johannesburg, South Africa: «We should be grateful to P & G for the creation of a model where you can do, and a great and difficult job. Creatives, go home and never say you can not do a great job for a sophisticated brand ».
P & G and Saatchi & Saatchi also received a Silver Lion for his work for Tide Coldwater Detergent in this category.
In general, judging this year passed under the sign of the future. Mr. Scarpelli asked the jury nomination "create the show", which will inspire young creators to find new ways in the old media. "We like to say that high technology is not needed. Everything you ever needed - a simple idea based on a simple Ince transferred to the consumer simple ways a simple piece of paper ».
via www.adme.ru/cannes_lions_2007/2007/06/20/18760/
The campaign consists of three prints, "soy sauce", "Ketchup" and "mayonnaise," according to the jury, the highest award for an unusual look and interpretation of the situation.
Bob Scarpelli, chairman-chief creative officer, DDB Worldwide, a member of the jury: "They have taken as a basis for the action of the product and found a diamond, a modern new solution to realize it».
The three prints are a top view of the huge number of people who surround and close a small group of people dressed in the clothes of a different color and depicting spot. Spot of soy sauce, for example, a group of ninja, ready to fight.
The jury mentioned separately attention to detail - including the sewing line around the logo Tide, which was to produce the impression that the effect of prints is really happening on the clothes.
A day earlier, the same campaign took gold in the outdoor advertising.
Participants at the Grand Prix in this category, said Bob Scarpelli was a lot of, but in spite of the fact that for the high award struggled all holders of the Golden Lions, the main contender besides Ultra Tide Stain Remover was another campaign of Saatchi & Saatchi for another brand P & G - Glide Dental Floss. Argentine campaign for Ariel (P & G) agency Del Campo Nazca Saatchi & Saatchi also won recognition.
Strange dominance of P & G's category "Print advertising" is a signal from the jury to for publicity.
Julian Watt, executive creative director, Network BBDO, Johannesburg, South Africa: «We should be grateful to P & G for the creation of a model where you can do, and a great and difficult job. Creatives, go home and never say you can not do a great job for a sophisticated brand ».
P & G and Saatchi & Saatchi also received a Silver Lion for his work for Tide Coldwater Detergent in this category.
In general, judging this year passed under the sign of the future. Mr. Scarpelli asked the jury nomination "create the show", which will inspire young creators to find new ways in the old media. "We like to say that high technology is not needed. Everything you ever needed - a simple idea based on a simple Ince transferred to the consumer simple ways a simple piece of paper ».
via www.adme.ru/cannes_lions_2007/2007/06/20/18760/
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