The most creative couple Russia

The site is the first in the history of advertising rating being awarded Russian kreativschikov.Uzhe first year ACAR and e-generator summarizes the most awarded agency in the country, but for some reason no one has done the same for the authors of these works have won at festivals throughout the year.

Editorial decided to conduct an experiment and to make such a rating, based on one of the ratings agencies creativity. And as a starting point we took the project e-generator'a - Top-25 in 2009 with the scoring system and a list of festivals, "going to offset." Carefully selected from the list of winners and finalists MIAF, Idea !, ADCR Awards, Golden Drum, Epica and Cannes Lions personnel agency of the top 25, and counting the number of points, the site has formed its own Top-15 of the 56 most awarded creatives Russian.

To list does not razpolzalsya to hundreds of people, it was set input "quota" - not less than five points. And besides, is separately noted that this rating only art directors and copywriters. Therefore, representatives of designer and web-studios (and those in the ranking of e-generator was almost half) in the list, alas, no. Too different jobs performed creatives, designers and Webber, to be able to compare.

The rating creatives site included 30 art directors and copywriters 26 of 13 creative agencies. 15 people from Leo Burnett Moscow, 10 of BBDO, 6 out of instinct, and Saatchi & Saatchi Russia. Stand out RA "Sunrise" and mfive creative group. From these rating agencies got 3 and 2, respectively, creatives, but here it is necessary to bear in mind that the 3 and 2 creatives - is the whole creative department of the agency.

And some more explanation before moving on to the actual list of those who make our advertising better and brighter.

• Ranking does not claim to absolute objectivity. Scoring system of e-generator does not include, for example, Golden Hammer, where Russian agency presented a very, very well, Eurobest, where Russia was in 2009, one win, and many other festivals. Therefore, the next time we developed our own scoring system to be as objective as possible.
• We do not rule out the possibility that part of the works, won the six festivals, considered in the ranking, fakie or polufeyki. However, to prove that we currently can not therefore leave it to the conscience of the creators.
• The agency next to the name creatives indicated is not something in which it operates by 20 January 2010, and that in which it is It was considered at the time of the work, which later received the award. For example, a copywriter Victor Lander already since 2009 working in the instincts, but he was in the rating of the project OIG, which was established in Leo Burnett. A Art Director BBDO Ganin Pavel made his Festival entries (Eurobest not taken into account) when he was an employee of Saatchi.
• On how we felt, read below. And if you think we did something wrong or made a mistake, please let us know - we shall understand and take action:) Location Points Name Real The awarded works 1 62 5 Vladislav Wood Art Director of RA "Sunrise" (Ekaterinburg)
  All the awarded works of the RA "Sunrise" 62, 5 Eugene Primachenko Copywriter RA "Sunrise" (Ekaterinburg) All the awarded works of the RA "Sunrise" 62, 5 Alexander Parkhomenko Copywriter RA "Sunrise" (Ekaterinburg) All the awarded works of the RA "Sunrise" 2 47 Arina Avdeeva Art Director Leo Burnett Moscow
  Proteatr, Kanareyki.net, Wellaflex, Nico BioTime Balance 47 Vera Karpova Copywriter Leo Burnett Moscow
  Proteatr, Kanareyki.net, Wellaflex, Nico BioTime Balance 39 3 Andrey Ivanov Art Director BBDO Moscow Snickers «Squirrels" and printed campaign "monstrously rich bar" 39 Nikolai Megvelidze copywriter BBDO Moscow
  Snickers «Squirrels" and printed campaign "monstrously rich bar" April 26 Natalia Pavlova Art Director Leo Burnett Moscow protograph, Proteatr 26 Olga Prokhvatilova Copywriter Leo Burnett Moscow
  Protograph, Proteatr Alexander Scherbovich 26 Art Director Leo Burnett Moscow Dreft Black, OIG, Greenpeace Titans 25 May Pauline Maguire Copywriter Leo Burnett Moscow
  Dreft Black, OGI 25 Maxim Buchenkov Art Director mfive creative group
  Interior Club «Transformation" moonshine Kosogorov «Russian National Fun» 25 Marina Mayorov Copywriter mfive creative group
  Interior Club «Transformation" moonshine Kosogorov «Russian National Fun» June 19 Irina Gorshkov Copywriter Saatchi & Saatchi
  campaign for the magazine "What to read" social advertising "Every child" on checks in supermarkets "19 Yury Polonsky Art Director Saatchi & Saatchi
  campaign for the magazine "What to read" social advertising "Every child" on checks in supermarkets, "July 17, Victor Lander Copywriter Leo Burnett Moscow OGI 17 Oleg Panov Art Director Grey Moscow Print" Lightning "for Lenor August 16 Tatiana Yakusheva Copywriter Grey Moscow < br /> Print "Lightning" for Lenor September 13 Roman Firayner Art Director Instinct
  Petelinka, InTouch insurance Yandeks.Probki campaign for the catalog IKEA, selfpromo "Matryoshka" 13 Yaroslav Orlov Copywriter Instinct
  Petelinka, InTouch insurance Yandeks.Probki campaign for the catalog IKEA, selfpromo "Matryoshka" 13 Alla Botvich Art Director TWIGA
  Print campaign for HH.ru 13 Svetlana Kucherenko Copywriter TWIGA
  Print campaign for the October 12 HH.ru Dmitry Legotin Art Director Native language print campaign for vodka "Slavyanskaya" 12 Alexander Golovin Copywriter Mother tongue
  Print campaign for vodka "Slavyanskaya" November 11 Daniel Ostrowski Art Director Instinct
  Newton FM, campaign kvass "Nikola" outdoor advertising "Bandages for sleeping" 11 Igor Ivanov Copywriter Instinct
  Newton FM, campaign kvass "Nikola" outdoor advertising "Bandages for sleeping" 11 Paul Ganin Art Director Saatchi & Saatchi
  series of prints for Lamisil, Fenistil, Theraflu, and as a copywriter for radio spots Emirates 11 Holger Paasch Art Director BBDO Moscow
  Kreditmart, Mercedes-Benz «Buck on the other hand», Tervolina «Shoe Control», Somat «clean plate" 11 Viktor Sokolov copywriter BBDO Moscow
  Kreditmart, Mercedes-Benz «Buck on the other hand», Tervolina «Shoe Control», Somat «clean plate" October 12 Alexander Tikhonov Art Director Leo Burnett Moscow
  Wellaflex «Gone with the Wind" 10 Sergey Korovets Art Director Leo Burnett Moscow
  Wellaflex «Gone with the Wind" September 13 Sergey Dobrydnev Art Director Leo Burnett Moscow
  Johnnie Walker «Sapienti Sat», Greenpeace Titans 9 Denis Grachev Copywriter Leo Burnett Moscow
  Johnnie Walker «Sapienti Sat», Greenpeace Titans 9 Konstantin Shipov Art Director BBDO Moscow
  Printed campaign "Wolves and Ravens" vodka "Belenky" campaign with Stallone Vodka "Russian Ice" August 14, Mikhail Loskutov Art Director Saatchi & Saatchi
  Sony Bravia «My first ..." 8 Anton Demakov Copywriter Saatchi & Saatchi
  Sony Bravia «My first ..." 8 Copywriter Tatiana Vinogradova RA Sky St. Petersburg
  TKT "Mosquito", "nauchpop», Natur Product «clown» 8 Sergey Kozhara Art Director of RA Sky St. Petersburg
  
  
  TKT "Mosquito", "nauchpop», Natur Product «clown» 8 Natalya Lee Copywriter Saatchi & Saatchi
  series of prints for Lamisil, Fenistil, Theraflu 8 Maria Volkova Copywriter Instinct
  Hand in Hand, Atlant-M 8 Eugene Pekach
  Copywriter SapientNitro
  Skittles «Giraffe" 8 Dmitry Shiryaev Art Director SapientNitro
  Skittles «Giraffe» July 15 Areg Safaryan Art Director Instinct
  Hand in Hand, Atlant-M 7 Maxim Sevastyanov Art Director AMK Znamenka
  print campaign "The commercial side" for the National Factoring Company Alik Mammadov 7 Art Director AMK Znamenka print campaign "The commercial side" for the National Factoring Company 7 Andrei Lebedev Copywriter AMK Znamenka
  print campaign "The commercial side" for the National Factoring Company 7 Denis Lapshinov Art Director BBDO Moscow
  HrusTeam, ASD-Imex «bad joke" social campaign "Children", outdoor advertising for the school basketball CSKA 7 Denis Yeliseyev copywriter BBDO Moscow
  HrusTeam, ASD-Imex «bad joke" social campaign "Children", outdoor advertising for the school basketball CSKA 7 Mihai Koliban Art Director BBDO Moscow
  "Men's skin» Gillette, print «Virgin» Moleskine and "Twins» Diademine June 16 Svetlana Gushina Art Director Leo Burnett Moscow
  Win The Window 6 Elena Kuhovar Copywriter Leo Burnett Moscow
  Win The Window 6 Natalia Rumyantsev Art Director Leo Burnett Moscow
  The Kronenbourg 1664 «CanCamera» and «Mechanic exquisite taste" 6 Anastasia Minaylova Copywriter Leo Burnett Moscow
  The Kronenbourg 1664 «CanCamera» and «Mechanic exquisite taste" 6 Maxim Ponomarev copywriter BBDO Moscow
  "Men's skin» Gillette, print «Virgin» Moleskine 6 Andreas Toscano Art Director BBDO Moscow Print campaign The Moscow News 6 Sergey Orlov Art Director REALPRO Novokuznetsk
  The movie "Water" Yugus
  
  From Top-25 of the rating agencies, e-generator in the top creatives site is not included staff from Direct Design Visual Branding, advertising group Illan, PA Great, fastway. Ideas That Rock !, Brand Studio, Muhina Design, Studio "Dear», General Line! Samara, DEFA Interactiv, Red Keds creative agency and Front: Design. Since the points (or most) of these agencies and studios recruited for the design and Internet projects.
  In the case of McCann Erickson Russia, located on the 14th line rating of creativity and scored 15 points in the list of the winners of the six festivals awarded in 2009 were not found work and creative groups, which have scored more than 5 points. And indeed in the required amount of points is not found - only 7 of 15. If there is in the universal injustice, write in comments, in a personal or mail - we'll fix.
  
  Scoring system e-generator takes into account wins and short-lists the six Russian and international advertising festivals: MIAF, Idea !, ADCR Awards, Golden Drum, Epica and Cannes Lions.
  Over the short-list of the Russian festival given 1 point for bronze - 2, silver - 4 for the gold - 6 for the Grand Prix - 9.
  Over the short-list for the Golden Drum and Epica - 2 points for the bronze - 4, silver - 6, 10 for gold, with the Grand Prix - 15.
  Over the short-list for Cannes Lions - 6 points, 9 for the bronze for silver - 12 for gold - 20, with the Grand Prix - 30.
  
  For the victory in the nomination "Internet" and "Radio" points are halved. Balls for the "Internet" were taken into account only creative agencies.
  
  See also a selection of the best creative teams of Russia in the spring of 2009
  
  via / articles / luchshie-tvorcheskie-gruppy-rossii-34842 /