Lessons alchemy Peugeot

In the first clip after the rebranding of the agency BETC Euro RSCG Peugeot showed its ability to turn stones into zoloto.Rezhisser Michael Gracey of Partizan Productions and post-production studio Mikros Image rented movie "Alchemy", showing the transformation of objects into more sophisticated inventions: the grinder turns into a bike , biking - in the car, passenger car - in the race, and so on.

Concern Peugeot's spot acts as an alchemist whose primary purpose in all cultures is to achieve qualitative changes in items of "rebirth" and transition "to a new level." The basic principle of alchemy is the experience and time, multiplied by the effort. Regarding Peugeot, this principle sounds like the universe, multiplied by the idea.

Slogan: Marier les Univers. Associer les idees. / Connect universe. Combine ideas.

See the list of the creative team or download the video. This is the first video Peugeot with a new slogan and a new logo. The slogan «Motion & Emotion» / «Motion and Emotion", which sounds the same in every country of the world, and updated a lion vocations emphasize emotionality and modernity in vehicles Peugeot. A spot "Alchemy" - the ability to show the automaker to turn stones into gold.

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• 21 January 2010
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