Top talent Russia

The site is being awarded his second ranking Russian creatives. For the first time in the history of Russian advertising was done almost a year ago. In 2010, the website took the liberty to make its own rating agencies being awarded. And the rating being awarded copywriters and art directors have based on studies conducted by our editorial staff. We take into account the 14 festivals held during the "Golden Drama up by Golden Drama", a points system (it can be found below), and only the first of the four tables rating agencies, which included creative agencies and agencies of a full cycle. The representatives of interactive agencies and design studios in the list are not included - for them is likely to be made a separate study. Too different jobs performed creatives, designers and Webber, so they can be compared.
In the first place by the number of expected talent has settled Leo Burnett Moscow - 21 people. At BBDO Moscow - 15, at the Saatchi & Saatchi Russia - 11, at the Instinct - 8. The first place with more than impressive margin took copywriters RA "Sunrise" Primachenko Eugene and Alexander Parkhomenko, who invented everything awarded the agency. In second place - the art director of RA "Sunrise" Vladislav Wood for which calculations were not involved in radio commercials.


Location Points Name role on the project Real The awarded works b > 1239 Eugene Primachenko copywriter RA "Sunrise" All The awarded works RA "Sunrise" 239 Alexander Parkhomenko copywriter RA "Sunrise" All The awarded works RA "Sunrise" 2212 Vladislav Wood art director of RA "Sunrise" All The awarded works RA "Sunrise" except jingles 3144 Sergey Korovets Art Director Leo Burnett Moscow Kronenbourg Can Camera, Wellaflex «Gone with the Wind" 4142 Andrei Sergeev Jr. Art Director Leo Burnett Moscow Samsung Corby «Your Corby says for you», WWF «Photoshooting», Wellaflex « Gone with the Wind "5116 Paul Ganin art director of Saatchi & Saatchi Russia / BBDO Moscow Saatchi: Google« Life - a search for "Theraflu" Footballer "Fenistil Tales / BBDO: Pepsi Max« Wake up "series of prints, Second-Glue" Old Toys », Diademine: 20 years away from the face for an hour, Windows Build-Master 6 98 Valentin Vlasov copywriter Leo Burnett Moscow Kronenbourg Can Camera 98 Elena Kuhovar copywriter Leo Burnett Moscow Kronenbourg Can Camera 98 Yulia Chernysheva Art Director Leo Burnett Moscow Kronenbourg Can Camera 98 Ivan Pashchenko Art Director Leo Burnett Moscow Kronenbourg Can Camera 7 87 Arina Avdeeva Art Director Leo Burnett Moscow Wellaflex «Gone with the Wind», Lego prints 8 83 Natalia Pavlova art director / copywriter Leo Burnett Moscow Samsung Corby «Your Corby says about you "Alenka campaign, Proteatr site 83 Olga Prokhvatilova art director / copywriter Leo Burnett Moscow Samsung Corby« Your Corby says of you, "Alenka campaign, Proteatr site 9 73 Dmitry Lomakin copywriter RA ZAVOD all awarded works RA ZAVOD 73 Nikita Smirnov Art director of RA ZAVOD all awarded works RA ZAVOD 10 68 Alexander Scherbovich Art Director Leo Burnett Moscow Lego «little hand», dans le noir «Wardrobe», Dreft Black «teapot and cups», Samsung «Drum" 68 Pauline Maguire copywriter Leo Burnett Moscow Lego «little hand», dans le noir «Wardrobe», Dreft Black «teapot and cups», Samsung «Drum» 11 67 Maxim Ponomarev copywriter BBDO Moscow Second-Glue "Old toys», Diademine: 20 years away from the face for an hour, Windows Build-Master 12 62 Yaroslav Orlov copywriter (on the project) Instinct Job.ru, «Petelinka" 62 Roman Firayner art director (on the project) Instinct Job.ru, «Petelinka" 13 59 Igor Biryukov copywriter and creative director of RIA "Vladimir -Region "all awarded works RIA" Vladimir Region, "59 Alex Sidortsov sound RIA" Vladimir-Region "all awarded works RIA" Vladimir Region, "14 57 Michael Yarovikov Art Director Leo Burnett Moscow Lego« little hand, "Time B, Samsung «Drum" Polarozavry 57 Alexander Ovsyankin copywriter Leo Burnett Moscow Lego «little hand," Time W, Samsung «Drum" Polarozavry 15 56 Igor Ivanov copywriter Instinct campaign IKEA «Kitchen" MEGA "dizzying" 56 Daniel Ostrowski art director Instinct campaign IKEA «Kitchen" MEGA "dizzying" 16 52 Alexander Solodkiy Art Director BBDO Moscow Second-Glue "old toy" 52 Egor Gavrilin copywriter BBDO Moscow Second-Glue "old toy" 17 49 Natalya Lee Copywriter Saatchi & Saatchi Russia Google "Life - is the search», Joblist.ru «Metro" Theraflu "Footballer" Fenistil Tales 18 46 Vera Karpova copywriter Leo Burnett Moscow Wellaflex «Gone with the Wind" 46 Alexander Tikhonov Art Director Leo Burnett Moscow Wellaflex «Gone with the Wind" 46 Peter Green Art Director Leo Burnett Moscow Wellaflex «Gone with the Wind" 19 41 Rodrigo Linyares copywriter Leo Burnett Moscow Lego prints 20 35 Marina Mayorov copywriter mfive creative group Interior Club «Vypuklyaemost" 35 Maxim Buchenkov art director mfive creative group Interior Club «Vypuklyaemost" 21 34 Denis Lapshinov Art Director BBDO Moscow Braun OffRoad Rally, Gai.ru «Speed ​​makes you blind", the Committee of the Delphic Games, We are looking for future basketball 34 Denis Yeliseyev copywriter BBDO Moscow Braun OffRoad Rally, Gai.ru «Speed ​​makes you blind", the Committee Delphic Games, We are looking for future basketball 22 30 Nikolai Megvelidze copywriter (on the project) BBDO Moscow Snickers «Wedding», Snickers «Proteins" 23 29 Vladimir Schrader Art Director Leo Burnett Moscow WWF «PhotoSHOOTing» 24 29 Mikhail Derkach Art Director Leo Burnett Moscow WWF «PhotoSHOOTing» 25 28 Maria Alexandrova Art Director Ogilvy Russia Gillette Venus «The school visits" 28 Vladimir Kochurko Copywriter Ogilvy Russia Gillette Venus «The school visits" 26 27 Alexander Kislov art director of R & I Group Nomos-Bank "Knockin 'on Heaven" 27 Oleg Pitetsky copywriter R & I Group Nomos-Bank "Knockin 'on Heaven" 27 Viktor Sokolov copywriter BBDO Moscow Pepsi Max «Wake up" series of prints, Mercedes «Butterflies" Tervolina «Shoe Control», Kreditmart "dog" and "ball" 27 26 Boris Zhitkov art -Director campaign Instinct IKEA «Catalog", "Living" 26 Alexei Meshkov copywriter campaign Instinct IKEA «Catalog", "Living" 28 25 Holger Paasch Art Director BBDO Moscow Mercedes «Butterflies" Tervolina «Shoe Control», Kreditmart "Dog" and "ball" 29 22 Yuri Popov copywriter BBDO Moscow Snickers «Wedding" 22 Kirill Novikov Art Director BBDO Moscow Snickers «Wedding» 30 20 Dmitry Shiryaev art director SapientNitro Skittles «Giraffe» 20 Eugene Pekach copywriter SapientNitro Skittles «Giraffe» 20 Adrian Ely Art Director of Saatchi & Saatchi Russia Olay «wrinkle" 20 Daniel Lunn Copywriter Saatchi & Saatchi Russia Olay «wrinkle» 31 19 Lyudmila Bausheva copywriter (on the project) Saatchi & Saatchi Russia Google «Life - a search for" 19 Tatiana Moseeva Copywriter Saatchi & Saatchi Russia Google «Life - a search for" 32 18 Areg Safaryan art director Instinct Matryoshka Burger King's 18 Andrew Sivkov copywriter Instinct Matryoshka for Burger King 18 Mikhail Kudashkin copywriter (on the project) Leo Burnett Moscow dans le noir «Wardrobe" Alenka campaign 33 15 Roman Erohnovich art director of Native Speech Audi Quattro Camp, Stary Melnik "lawn" 15 Mircea Andronescu Copywriter Saatchi & Saatchi Russia Old Spice «Yes, I am a real man," Party B 34 14 Mikhail Loskutov art director of Saatchi & Saatchi Russia Sony Erickson «Cinema», Old Spice «Yes, I'm a real man», Joblist.ru «Underground», Olay «hard day, etc. 14 Sami Shirhan Art Director Ogilvy Russia Stop The Traffic «Two windows" 14 Alexander Caan Copywriter Ogilvy Russia Stop The Traffic «Two windows" 14 Vladimir homestead art director Twiga Hendrix "Everything is in your hands" 14 Ivan Chimburov copywriter JWT Russia Mazda « Fly "14 Ilya Bakerkin art director of JWT Russia Mazda« Fly »14 Oleg Panov Art Director BBDO Moscow Second-Glue" What's New "14 Constantine Bushmanov copywriter BBDO Moscow Second-Glue" What's New "35 13 Yury Polonsky, the art director of Saatchi & Saatchi Russia Old Spice «Yes, I am a real man," Supermarket (checks), Otrivin "Dolls" 36 12 Anton Demakov Copywriter Saatchi & Saatchi Russia Sony Erickson «Cinema», Old Spice «Yes, I'm a real man», Olay «Difficult day etc. 12 Mihail Gavrilov, art director of RIA "Vladimir-Region" "Of what?", "Hammer" 12 Ruslan Kharitonov copywriter (on the project) AMK Znamenka social advertising "Healthy Russia" 12 Igor Boiko art director AMK Znamenka social advertising "Healthy Russia "12 Alexander Kopylov copywriter AMK Znamenka social advertising" Healthy Russia "12 Vladimir Beroev art director AMK Znamenka social advertising" Healthy Russia "37 10 Anna Pushkareva art director of Saatchi & Saatchi Russia Party B 10 Natalia Smelova copywriter RA Sky Campomos" Myasozavisimye "10 Vladislav Makarov art director RA Sky Campomos" Myasozavisimye "10 Mihai Koliban art director (on the project) BBDO Moscow Tervolina« Shoe Control »10 Sergey Egorov Art Director BBDO Moscow Tervolina« Shoe Control »

In the ranking, with a few exceptions, includes only art directors and copywriters. First, we assess the implementation of the idea being awarded, and consequently of its authors. Secondly, it is difficult to assume the scale of the confusion that is sure to befall if included in the list of everyone who worked on the project. Exceptions to this rule were only two staff RIA "Vladimir-Region" - sound of jingles, which the agency is not the first year, won the all Russian festivals, the rights of "audio art director" and one of the designers, since the concept of the art director of the agency is not, in principle, its role and perform creative director and designer.
Creative Director of the agency included only if they fulfill the functions of a copywriter or art director on a particular project.
This year's ranking was going very impressive. Even despite the fact that the site decided to take over the "entrance quota" of 10 points instead of 5 as it was last year, the rating includes 82 people, constituting Top-37 most awarded creatives in Russia: 38 copywriters and 42 Art Director 16 agencies. Employees creative agency fastway! Ideas That Rock in the list does not include, as almost all the awards for the 2009-2010 year were obtained by them for purely design projects being awarded creatives in the ranking did not participate.
And a few explanations:

Ranking does not claim to absolute objectivity. This is pure mathematics. Therefore, for example, it is not surprising fourth place Andrei Sergeyev, Junior of Leo Burnett, but should appreciate what he once worked on three projects valued highly Agency. We do not rule out the possibility that part of the work, considered in the ranking, fakie or polufeyki. However, to prove that we currently can not therefore leave it to the conscience of the creators. The agency creatives next to the name specified is not the one in which he works for November 2, 2010, and one in which he was listed at the time of the work, which later received the award. And from this point of view seems a curious fifth Paul Ganin, who was awarded for his work, and made in the Saatchi & Saatchi, and works by BBDO Moscow. system 1. MIAF, ADCR, White Square, PIAF: short-list - 1 Bronze - 2 Silver - 4 gold - 6 Grand Prix - 9
2. Idea !, KIAF, AdStars: short-list - 2, Merit (in AdStars) - 3 Bronze - 4 Silver - 6 gold - 9, Best Of Contest (on KIAF) - 10 Grand Prix - 12
3. Golden Hammer: short-list - 3 silver - 9, gold - 12 Grand Prix - 15
4. Golden Drum, Epica, Eurobest, ADC * E: short-list - 4 Bronze - 8 silver - 12 gold - 18 Grand Prix - 25
5. One Show: short list - 10 Bronze - 20 Silver - 35 Gold - 50 Grand Prix - 70
6. Cannes Lions: short list - 15 Bronze - 25 Silver - 40 Gold - 60 Grand Prix - 100

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