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Marketing Warfare pickup: Chevrolet Silverado against Toyota Tundra
Bashny.Net
This year, the market technicals inflames real marketing war. Over the past few months, the automobile companies General Motors and Toyota rolled out into the US market updated versions of the Chevrolet Silverado and Toyota Tundra.
Toyota Tundra. Photo from blog.vehiclevoice.com i>
The position of American manufacturers in the United States is strong - in terms of sales General Motors bypasses Toyota. According to Autodata, the number of cars sold by General Motors in 2006 was 4.1 million. Units, Toyota sold in the same period 2.5 million. Car.
However, the demand for cars of American companies is decreasing. According to all the same company Autodata, sales of General Motors fell 8.7%, while rival Japanese companies Toyota, on the contrary increased by 12.5%.
Roller Toyota Tundra «See Saw», filmed agency Saatchi & Saatchi, LA
It is expected that the market for pickups flare is a real marketing war. Research firm JD Power and Associates' PIN believes that consumer demand for pick-ups this year will grow by about 5%, which means that domestic and foreign companies will be particularly hard to fight for customers in this market segment. Some dealers General Motors believe that advertising campaigns automaker not aggressive enough and intend yourself to a frontal attack on Toyota, which continues to select customers from General Motors.
Local dealers are forced to give their own ads on the radio. They are unhappy that Toyota, is positioned as an American pickup. Dealers are sending each other e-mails with a call to question the advertising Applications with incredible power pickup Toyota Tundra. In one of the strongest visual commercials for Toyota Tundra, created by Saatchi & Saatchi, LA, Tundra pickup truck dragging a trailer with a cinder block with a total weight of 4, 5 tons.
Mark Frost (Mark Frost), Chevrolet dealer in Atlanta, installed on your Chevrolet Silverado broken Toyota Camry near his car dealership, spoke several times on the radio. In one of his speeches, he said: «Toyota recalled more vehicles last year than it sells. If Toyota produces cars in America that does not give her the right, take your car US, as they are made from foreign parts. Children, Chevrolet-best choice for you, your pockets and America. " In another statement, Frost blamed Toyota's unfair advertising: «Tundra Rod 10, 000 pounds? This is a myth. 10, 000 pounds - is the total weight of the pickup truck and trailer ».
Toyota and advertising agency dismiss all doubts in the ability of a pickup truck and claim that the serial Tundra was really loaded with 4, 5 tons.
The manufacturer uses every opportunity to promote their pickup truck, relying on the people of Texas and Hispanics. The company prints pasted advertising in Spanish on cars which drive up food on site. The total number of such vehicles is 96. The workers distributed leaflets and they are given the opportunity to try the Tundra in the case.
"We are dealing with Latin American society. 73% of workers on the construction site of Texas Latinos "- said Jim Flint (Jim Flint) senior manager of marketing strategies Gulf States Toyota. Earlier, General Motors advertising campaigns were largely tied to demonstrate the capabilities of pickups at various shows, exhibitions and sporting events. General Motors is now increasingly appears on construction sites, repeat steps Toyota. Workers demonstrated the new Silverado, where you can ride, and distributed coupons for lunch.
However, GM dealers are unhappy that the manufacturer has not aggressively supported efforts to delay the war in Toyota Tundra. The company, for its part, notes that the dealers are independent business people and are free to pursue their own marketing policy. It is obvious that, GM has no desire to get involved in marketing squabbles, but, of course, the actions of the dealers playing on her arm.
According to Autodata, Toyota Tundra is losing Chevrolet Silverado. Last month, it sold 10 000 Tundra, 59 against, 000 Silverado.
Evgeny Makarov
via ds-online.ru
Toyota Tundra. Photo from blog.vehiclevoice.com i>
The position of American manufacturers in the United States is strong - in terms of sales General Motors bypasses Toyota. According to Autodata, the number of cars sold by General Motors in 2006 was 4.1 million. Units, Toyota sold in the same period 2.5 million. Car.
However, the demand for cars of American companies is decreasing. According to all the same company Autodata, sales of General Motors fell 8.7%, while rival Japanese companies Toyota, on the contrary increased by 12.5%.
Roller Toyota Tundra «See Saw», filmed agency Saatchi & Saatchi, LA
It is expected that the market for pickups flare is a real marketing war. Research firm JD Power and Associates' PIN believes that consumer demand for pick-ups this year will grow by about 5%, which means that domestic and foreign companies will be particularly hard to fight for customers in this market segment. Some dealers General Motors believe that advertising campaigns automaker not aggressive enough and intend yourself to a frontal attack on Toyota, which continues to select customers from General Motors.
Local dealers are forced to give their own ads on the radio. They are unhappy that Toyota, is positioned as an American pickup. Dealers are sending each other e-mails with a call to question the advertising Applications with incredible power pickup Toyota Tundra. In one of the strongest visual commercials for Toyota Tundra, created by Saatchi & Saatchi, LA, Tundra pickup truck dragging a trailer with a cinder block with a total weight of 4, 5 tons.
Mark Frost (Mark Frost), Chevrolet dealer in Atlanta, installed on your Chevrolet Silverado broken Toyota Camry near his car dealership, spoke several times on the radio. In one of his speeches, he said: «Toyota recalled more vehicles last year than it sells. If Toyota produces cars in America that does not give her the right, take your car US, as they are made from foreign parts. Children, Chevrolet-best choice for you, your pockets and America. " In another statement, Frost blamed Toyota's unfair advertising: «Tundra Rod 10, 000 pounds? This is a myth. 10, 000 pounds - is the total weight of the pickup truck and trailer ».
Toyota and advertising agency dismiss all doubts in the ability of a pickup truck and claim that the serial Tundra was really loaded with 4, 5 tons.
The manufacturer uses every opportunity to promote their pickup truck, relying on the people of Texas and Hispanics. The company prints pasted advertising in Spanish on cars which drive up food on site. The total number of such vehicles is 96. The workers distributed leaflets and they are given the opportunity to try the Tundra in the case.
"We are dealing with Latin American society. 73% of workers on the construction site of Texas Latinos "- said Jim Flint (Jim Flint) senior manager of marketing strategies Gulf States Toyota. Earlier, General Motors advertising campaigns were largely tied to demonstrate the capabilities of pickups at various shows, exhibitions and sporting events. General Motors is now increasingly appears on construction sites, repeat steps Toyota. Workers demonstrated the new Silverado, where you can ride, and distributed coupons for lunch.
However, GM dealers are unhappy that the manufacturer has not aggressively supported efforts to delay the war in Toyota Tundra. The company, for its part, notes that the dealers are independent business people and are free to pursue their own marketing policy. It is obvious that, GM has no desire to get involved in marketing squabbles, but, of course, the actions of the dealers playing on her arm.
According to Autodata, Toyota Tundra is losing Chevrolet Silverado. Last month, it sold 10 000 Tundra, 59 against, 000 Silverado.
Evgeny Makarov
via ds-online.ru
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