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40 coolest short facts about advertising
American historians Random History Project studied the history of advertising as the most significant and influential form of contemporary art, and presented their views on the development of the industry in the form-faktov.Sayt publish this list, which contains interesting statistics, the impact of psychological techniques, interesting historical events, and the development of industry much more.
1. in the world annually on advertising spent more than $ 500 billion.
2. By age 65, the average person has time to see 2 million commercials.
3. Standard billboard was first established in America in 1900. Then we come up with a succession of billboards installed along streets and highways.
4. The average child watches an average of 40 000 advertising TV commercials a year. This is more than 100 spots per day.
5. Advertising children's products designed for so-called "nagging factor» (nag factor). It inspires children to buy certain products that claim to make them bigger and more popular among their peers. And then it is a matter of parental patience. According to studies, the average American teenagers have to ask their parents to buy something from advertising 9 times before they give up and agree to the purchase.
6. Most complaints received Australian video advertising Clinic «Advanced Medical Institute» about erectile dysfunction. To demonstrate the effectiveness of the treatment, the wife of the plot of a roller used in the erection of her husband as a stepping stone, taking something from a high cabinet.
7. To the ice cubes during filming of advertising does not melt under the lights, they are made of acrylic. For bubbles in drinks add detergent diluted with water and be sure to get a better light passes.
8. York University researchers found that US pharmaceutical companies spend on advertising twice more money than research.
9. The famous advertisement about the Marlboro cowboy came out in 1955. Initially, as the main use of the male and the other characters: athlete, gunsmith and captain. But the harsh cowboy won the greatest commercial success. Three of the actors starring in the role of a cowboy Marlboro, later died of lung cancer. A brand has earned the nickname "Killer Cowboys» (Cowboy Killer).
10. In 2013, the cost of 30-second commercials during the broadcast of the Super Bowl (the final game for the championship of NFL dollars) was $ 3 million.
11. The use of sexual imagery in advertising - the reception is not new. Pictures of nude women can be found in the print advertising of tobacco 1800s.
12. The female body in advertising rarely show entirely. Usually it is "dismembered", showing each body part separately. This method of presentation has been criticized for a hint of latent violence and a woman as an object demonstration.
13. Many researchers claim that advertising is the most important and influential art form in the world.
14. Despite the fact that advertising Apple Macintosh «1984» was shown on TV only once during the Super Bowl, the movie had a great influence on all subsequent advertising. Filmed by director Ridley Scott, the spot was the first example of "event marketing", demonstrating that the product promotion deserves no less attention than the product itself.
15. It is believed that first showed homosexuals in advertising IKEA. In 1994, the brand has launched a video in which a pair of men wandering around the store, choosing furniture.
16. In 2009, advertising was banned for being too sexy Disney. The poster depicted the girl in a T-shirt with the inscription "Lift up my shirt to see more." It was an advertisement for the film «Adventureland» (in the Russian hire "Adventureland»).
17. The ad any watches arrow past are always set to 10 hours and 10 minutes. It is an imitation of a smile, and then the one who looks at the advertising, will not have unconscious feelings of depression.
18. The American Psychological Association states that children under 8 years are not able to critically evaluate advertising and consider all information provided honest, truthful and objective.
19. Manufacturers of soft drinks have spent on advertising in 2006, a total of $ 492 million. For comparison, the milk producers Milk Processor Education Program, the initiators of the campaign «Got Milk», spent in the same year on advertising $ 67 million.
20. More than half the children in the study stated that the purchase of the advertised goods adds to their confidence.
21. The first paid advertising message in the US was taken in 1704 in the newspaper Boston News Letter. It was an advertisement for the estate on Long Island.
22. The most expensive in the history of political advertising campaign started the US presidential election in 2008 - $ 2.6 billion. Barack Obama spent $ 310 million, and John McCain - $ 136 million.
23. The ad often used the technique of "conditions of efficiency": the advertised product is surrounded goods and items that are known to cause positive emotions of the consumer. For example, washing powders best surround child images, colors, sunlight and so on. It is believed that the repeated demonstration of the brand in this environment always cause a positive attitude of the consumer and the advertised product, too.
24. In order to motivate people to purchase a product, advertising appeals to the psychological needs of man. The most exploited in advertising instincts - it's sex, fear, self-esteem, self-preservation instinct, imitation, and lust for power.
25. Studies have shown that repeated exposure to a stimulus creates subtle "effect proglyadyvaniya» (exposure effect), which strengthens the positive perception of the object. For example, despite the fact that most people do not click on the banner advertising still generates a positive attitude to the advertised product. Moreover, even after twenty banner impressions "effect bothersome» (Wear-out Effect) does not arise.
26. over the appearance of food in advertisements run food stylists. Fried chicken in advertising, for example, through the following preparation: first, food stylists pull the skin of the bird and capture it with a thread and needle. Then the carcass stuffed with moistened paper towels, which gives the amount of chicken and emit "tasty" steam during heating. Then fry the chicken until cooked on the outside of the skin (inside the carcass remains moist). At the end of the bird is covered golden brown paint.
27. The ad for the children actors are generally much older than the potential target audience. For example, in the advertising of toys for 8-year bonds shot children aged 11-12 years old, playing in the advertised goods. This is done on purpose. Actors act as role models, role models for younger children.
28. They allege that Microsoft will pay Rolling Stones $ 9 million for the use of their compositions «Start Me Up» in advertising Windows 95. In addition, an unknown song of the young artist could overnight become a hit after its use in advertising . For example, the composition «Music is My Hot, Hot, Sex» Brazilian group Cansei de Ser Sexy was a hit, sounded in advertising Apple iPod.
29. of Mars considered the protagonist of the film "Alien» (ET: The Extra-Terrestrial) so ugly that it is not allowed to use in the film of candy M & M's as bait for such a pleasant-looking creatures. Instead, M & M's candy makers of tape used Reese's Pieces, sales of which rose after the release of the film by 65%.
30. Campaign Volkswagen «Think Small» the late 1950s from the agency Doyle Dane Bernbach considered outstanding, because thanks to her German car Volkswagen Beetle, created by order of Hitler, managed to successfully sell in post-war America. < br />
31. The latest research shows that the best way to convince skeptics to buy something, is to abandon the specific facts in advertising and to focus on the emotional side. Conversely, people are not inclined to skepticism, more and more convinced in advertising and informative facts.
32. Prior to the invention of the printing press in 1440 there was advertising in the form of voice announcements.
33. The largest group of advertisers are producers of foodstuffs.
34. Researchers utvrezhdaet that women's magazines in 10, 5 times more ads and articles promoting agent for weight loss than men's magazines. And more than 75% of women's glossy cover contains at least one title of the article about how to change your body through diet, exercise or cosmetic surgery.
35. Ronald McDonald first appeared in advertising in 1963. And in 2010 a group of American activists of the organization Corporate Accountability International has accused the clown that he spent nearly 50 years 'implanting' junk food to children, contributing to their obesity and epidemic diseases related to unhealthy diets.
36. Advertising on the sidewalk in New York: "This shows that you seem it is time to buy new underwear." This so-called guerrilla marketing, an example of the "island" of outdoor advertising.
37. Advertisement Dove «The Evolution of Beauty» / «« Evolution of Beauty »in one night was the first in the history of modern advertising viral sensation: More than a million people watched on YouTube revealing video of behind the scenes of the fashion industry.
38. Ambient advertising, which legally and illegally posted on unexpected surfaces (stairs, public toilets, handrails and so on.), or carried out in unexpected places (streets, shopping centers) has become so successful that advertisers have begun actively explore more and more non-traditional media.
However, the researchers point out that this type of advertising makes consumers a sense of mistrust and alienation, people become suspicious and see every interaction an advertising trick and planned action.
39. In 1938, revenue from radio advertising has exceeded revenue from print advertising.
40. In 2000, US spending on Internet advertising accounted for $ 8.1 billion. The forecast for 2013 - $ 42 billion.
via www.adme.ru/tvorchestvo-reklama/40-faktov-o-reklame-409055
1. in the world annually on advertising spent more than $ 500 billion.
2. By age 65, the average person has time to see 2 million commercials.
3. Standard billboard was first established in America in 1900. Then we come up with a succession of billboards installed along streets and highways.
4. The average child watches an average of 40 000 advertising TV commercials a year. This is more than 100 spots per day.
5. Advertising children's products designed for so-called "nagging factor» (nag factor). It inspires children to buy certain products that claim to make them bigger and more popular among their peers. And then it is a matter of parental patience. According to studies, the average American teenagers have to ask their parents to buy something from advertising 9 times before they give up and agree to the purchase.
6. Most complaints received Australian video advertising Clinic «Advanced Medical Institute» about erectile dysfunction. To demonstrate the effectiveness of the treatment, the wife of the plot of a roller used in the erection of her husband as a stepping stone, taking something from a high cabinet.
7. To the ice cubes during filming of advertising does not melt under the lights, they are made of acrylic. For bubbles in drinks add detergent diluted with water and be sure to get a better light passes.
8. York University researchers found that US pharmaceutical companies spend on advertising twice more money than research.
9. The famous advertisement about the Marlboro cowboy came out in 1955. Initially, as the main use of the male and the other characters: athlete, gunsmith and captain. But the harsh cowboy won the greatest commercial success. Three of the actors starring in the role of a cowboy Marlboro, later died of lung cancer. A brand has earned the nickname "Killer Cowboys» (Cowboy Killer).
10. In 2013, the cost of 30-second commercials during the broadcast of the Super Bowl (the final game for the championship of NFL dollars) was $ 3 million.
11. The use of sexual imagery in advertising - the reception is not new. Pictures of nude women can be found in the print advertising of tobacco 1800s.
12. The female body in advertising rarely show entirely. Usually it is "dismembered", showing each body part separately. This method of presentation has been criticized for a hint of latent violence and a woman as an object demonstration.
13. Many researchers claim that advertising is the most important and influential art form in the world.
14. Despite the fact that advertising Apple Macintosh «1984» was shown on TV only once during the Super Bowl, the movie had a great influence on all subsequent advertising. Filmed by director Ridley Scott, the spot was the first example of "event marketing", demonstrating that the product promotion deserves no less attention than the product itself.
15. It is believed that first showed homosexuals in advertising IKEA. In 1994, the brand has launched a video in which a pair of men wandering around the store, choosing furniture.
16. In 2009, advertising was banned for being too sexy Disney. The poster depicted the girl in a T-shirt with the inscription "Lift up my shirt to see more." It was an advertisement for the film «Adventureland» (in the Russian hire "Adventureland»).
17. The ad any watches arrow past are always set to 10 hours and 10 minutes. It is an imitation of a smile, and then the one who looks at the advertising, will not have unconscious feelings of depression.
18. The American Psychological Association states that children under 8 years are not able to critically evaluate advertising and consider all information provided honest, truthful and objective.
19. Manufacturers of soft drinks have spent on advertising in 2006, a total of $ 492 million. For comparison, the milk producers Milk Processor Education Program, the initiators of the campaign «Got Milk», spent in the same year on advertising $ 67 million.
20. More than half the children in the study stated that the purchase of the advertised goods adds to their confidence.
21. The first paid advertising message in the US was taken in 1704 in the newspaper Boston News Letter. It was an advertisement for the estate on Long Island.
22. The most expensive in the history of political advertising campaign started the US presidential election in 2008 - $ 2.6 billion. Barack Obama spent $ 310 million, and John McCain - $ 136 million.
23. The ad often used the technique of "conditions of efficiency": the advertised product is surrounded goods and items that are known to cause positive emotions of the consumer. For example, washing powders best surround child images, colors, sunlight and so on. It is believed that the repeated demonstration of the brand in this environment always cause a positive attitude of the consumer and the advertised product, too.
24. In order to motivate people to purchase a product, advertising appeals to the psychological needs of man. The most exploited in advertising instincts - it's sex, fear, self-esteem, self-preservation instinct, imitation, and lust for power.
25. Studies have shown that repeated exposure to a stimulus creates subtle "effect proglyadyvaniya» (exposure effect), which strengthens the positive perception of the object. For example, despite the fact that most people do not click on the banner advertising still generates a positive attitude to the advertised product. Moreover, even after twenty banner impressions "effect bothersome» (Wear-out Effect) does not arise.
26. over the appearance of food in advertisements run food stylists. Fried chicken in advertising, for example, through the following preparation: first, food stylists pull the skin of the bird and capture it with a thread and needle. Then the carcass stuffed with moistened paper towels, which gives the amount of chicken and emit "tasty" steam during heating. Then fry the chicken until cooked on the outside of the skin (inside the carcass remains moist). At the end of the bird is covered golden brown paint.
27. The ad for the children actors are generally much older than the potential target audience. For example, in the advertising of toys for 8-year bonds shot children aged 11-12 years old, playing in the advertised goods. This is done on purpose. Actors act as role models, role models for younger children.
28. They allege that Microsoft will pay Rolling Stones $ 9 million for the use of their compositions «Start Me Up» in advertising Windows 95. In addition, an unknown song of the young artist could overnight become a hit after its use in advertising . For example, the composition «Music is My Hot, Hot, Sex» Brazilian group Cansei de Ser Sexy was a hit, sounded in advertising Apple iPod.
29. of Mars considered the protagonist of the film "Alien» (ET: The Extra-Terrestrial) so ugly that it is not allowed to use in the film of candy M & M's as bait for such a pleasant-looking creatures. Instead, M & M's candy makers of tape used Reese's Pieces, sales of which rose after the release of the film by 65%.
30. Campaign Volkswagen «Think Small» the late 1950s from the agency Doyle Dane Bernbach considered outstanding, because thanks to her German car Volkswagen Beetle, created by order of Hitler, managed to successfully sell in post-war America. < br />
31. The latest research shows that the best way to convince skeptics to buy something, is to abandon the specific facts in advertising and to focus on the emotional side. Conversely, people are not inclined to skepticism, more and more convinced in advertising and informative facts.
32. Prior to the invention of the printing press in 1440 there was advertising in the form of voice announcements.
33. The largest group of advertisers are producers of foodstuffs.
34. Researchers utvrezhdaet that women's magazines in 10, 5 times more ads and articles promoting agent for weight loss than men's magazines. And more than 75% of women's glossy cover contains at least one title of the article about how to change your body through diet, exercise or cosmetic surgery.
35. Ronald McDonald first appeared in advertising in 1963. And in 2010 a group of American activists of the organization Corporate Accountability International has accused the clown that he spent nearly 50 years 'implanting' junk food to children, contributing to their obesity and epidemic diseases related to unhealthy diets.
36. Advertising on the sidewalk in New York: "This shows that you seem it is time to buy new underwear." This so-called guerrilla marketing, an example of the "island" of outdoor advertising.
37. Advertisement Dove «The Evolution of Beauty» / «« Evolution of Beauty »in one night was the first in the history of modern advertising viral sensation: More than a million people watched on YouTube revealing video of behind the scenes of the fashion industry.
38. Ambient advertising, which legally and illegally posted on unexpected surfaces (stairs, public toilets, handrails and so on.), or carried out in unexpected places (streets, shopping centers) has become so successful that advertisers have begun actively explore more and more non-traditional media.
However, the researchers point out that this type of advertising makes consumers a sense of mistrust and alienation, people become suspicious and see every interaction an advertising trick and planned action.
39. In 1938, revenue from radio advertising has exceeded revenue from print advertising.
40. In 2000, US spending on Internet advertising accounted for $ 8.1 billion. The forecast for 2013 - $ 42 billion.
via www.adme.ru/tvorchestvo-reklama/40-faktov-o-reklame-409055
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