Touch the advertisement

Advertising that is not only possible but also necessary to touch, pull, poke and see what this poluchitsya.Kreativny mind that all is ready, invented a lot of ways to get the audience to interact with the advertising message, and most importantly, benefit from it great pleasure. Mirrors, magnets and even money as a mercenary "eye-catcher" have repeatedly been used in outdoor advertising.

The following examples of advertising creativity play on the passions of human destruction that even in civilized countries, has not been canceled. Advertising, which wants to poke, pat, tear, or, conversely, to stick, always of great interest.

Make some noise

Agency DM9DDB Brasil showed how advertising can make a sound, letting people poshurshat, pat and interactive rumble intermittently prints, made from different materials. Any employee of a provincial theater knows that the thunder happens if properly gromyhnut sheet metal. If poshurshat parchment, you can hear as the fire burns. And I liked PE "in pimple" may make the sound of a typewriter.

These messages Saxsofunny recording studio audience gave his philosophy of sound design: "Sound to see." Slogan: «Every image has a sound» («Every picture has a sound»)

BONFIRE



TYPEWRITER

THUNDER

PohlopatPuzyrchataya film used throughout the world as a packaging material, has always been the object of desire of thousands of fans to clap pimples. A clap air bubbles, according to psychologists, is not only a pleasure, but also a great way to relieve stress and relax.

The ads are popping bubbles to get rid of acne, cellulite, or simply have fun. The slogan of the campaign of the American Academy of Cosmetic Surgery says, "Acne. Do not push. Stop ».

American Academy of Cosmetic Surgery Hospital: Pop

In outdoor advertising of cosmetic products Nivea women willingly and happily clapping bubbles, thus saying goodbye to cellulite. The slogan "reduce bumps. Goodbye cellulite ».

BUBBLE WRAP

Image of fragile items and expensive furniture to every pimples symbolizes carefully and accurately, with which the shipping company Crown handles cargoes of its clients.

CROWN MOVERS: FRAGILE

Pringles creatively beat the value of the main words of the slogan «Once you pop you can not stop»: «pop" in English also means "swallow" and "clap».

BUBBLE WRAP

PotykatSamoe simple solution - a poster needles attached to a wooden surface, and let passers-by feel themselves masters of acupuncture and put "patients' medical needles.

Liu Shuang: Acupuncture

Akupunkturpraxis: Pins

PogladitMyatye posters provide an opportunity for all women to get rid of wrinkles with his own images on them a woman.

Deracine Ambient: The easiest way to fight wrinkles

Cosmetic Surgery & Aesthetic Centre: Cellulite

Cosmetic Surgery & Aesthetic Centre: Wrinkle

MERCEDES-BENZ zavlyaet that itself has a car with nothing comparable lifting effect for any woman. The slogan «Face-lift. Unlike any other »/« lift. Not like the others «.

Mercedes Benz S-Class: Face-lift

PorvatPoyavivshis quarter of a century ago, the brand became a Post-It, is not only a household name for all sticky leaflets for records, but also invented a new advertising medium. The American Academy of Cosmetic Surgery used tear leaves in advertising wax depilation: tear off a piece of paper, and her hair, and advertising information.

American Academy of Cosmetic Surgery Hospital: Post-it

For NINTENDO whole laid down their posters of square sticky note paper in the campaign of vintage 8-bit games.

Nintendo wii: Post-it

Advertisers of Uruguay Lowe Ginkgo agency created a billboard Rexona of paper with the scent of perfume samplers deodorant, so that each woman could peel tester, smell and if you want to leave yourself. Billboard daily reduced, pasting torn pieces.







Pokleit

In outdoor advertising of insurance NZI (New Zealand Insurance) can also be something to unstick and carry away or re-stick to any other place. The city had placed posters depicting people in costume of chicken, pirate and clown. The image of the man was placed behind the glass and his strange attire pasted on top of the glass. The calculation was correct, given the subconscious desire of people to scratch, otkolupnut and pull out. Heroes campaign gradually left without their costumes.

Tagline: "Everyone always steal your stuff. That's why there NZI. Even at Sevens ». The campaign developed by agency Colenso BBDO Auckland.

NZI: Chicken

NZI: Pirate

NZI: Clown







Touch

Touch-screen - a new and extremely expensive technology not yet received the mass use in advertising. But those interested in each case.

On International Children's Day Nestle Indonesia placed an interactive advertising, calling to be more attentive to the children. Touch screen depicted a girl, sitting with his back to the piano. When an adult is applied to the screen, the hand, the girl got up from the instrument, approaching and touching the hand to the hand of an adult. Once cleaned adult hand, the girl comes back. But when an adult a little longer hold his hand as the girl uttered a message.

PT Nestle Indonesia: Touch-screen

CADBURY allow anyone to play on at the bus stop in the interactive game "Chocolate eggs" that had to catch his hands.

Cadbury Creme Egg: Touchscreen bus shelter game

See also the theme: Playing with light and shadow in reklameIgry glass in outdoor advertising reklameZerkalnaya

Projection reklamaMagneticheskaya reklamaDengi outdoor advertising

via / kreativnyj-obzor / proekcionnaya-reklama-129405 /