Paintings by Vincent van Gogh in advertising

The artistic legacy left over from the brilliant postimpressionist Vincent van Gogh, for many years worried creatives all mira.Samye known for his works such as "Sunflowers", "Bedroom in Arles" and, of course, "Self-portrait with bandaged ear and tube" appeared, They appear and will appear on the prints for a variety of clients. From proizoditeley pencils to banks.

This material contains the sources of inspiration and promotional work "of Van Gogh».

See also a selection of advertising works on engravings and lithographs Maurits Eshera.Kartiny Leonardo da Vinci in the advertisement.

"Self Portrait" and "Self-portrait with bandaged ear and pipe»





In a series of prints for carbonated drink Mountain Dew creators of the Romanian agency Graffiti BBDO suggested adding a bit of classical culture of urbanism and rethink subjects of famous paintings in the world. According to the Romanian advertisers, "Portrait with cut ear," Van Gogh could be born after the Dutch painter failed down the stairs on a skateboard.



In advertising, the company engaged in the creation of seals, signs, stamps, tags and labels, a self-portrait with bandaged ear served as a sign for the plastic surgery clinics.



Macedonian printing house has demonstrated all the splendor of hues using pantone-pixels, "drawing" of a self-portrait of the artist.



BBDO / Guerrero Ortega tried to convince their probable customers that they are doing "very, very persuasive advertising».



Self-portrait of Vincent Van Gogh in advertising neuroleptic drug Zeldox German production pharmacological group Pfizer. As stated in the works of Finnish RA TBWAPHS, Zeldox for treatment and schizophrenia, and bipolar disorder. Apparently, so hypothetical after taking this drug Van Gogh would have stayed with the ear.



Another print, in which the unfortunate ear Van Gogh stays where it should be. Absolutely silent operation konditsitsionera Daikin, and your ears will never ache.

Argentine agency Del Campo Nazca Saatchi & Saatchi said new word in advertising shampoo for dandruff. The integrated advertising campaign «Point Of View» («point of view") is intended to draw people's attention to how they look crown, showing them a top view of the top of the best. As to his own, and to strangers. Outdoor advertising is represented by city-format placed on the surfaces of the famous but slightly rethought paintings, for example, a self-portrait of Van Gogh, who did not have dandruff.



During his lifetime, Van Gogh sold only one painting ("The Red Vineyard"), and exactly one hundred years at Christie's auction in New York, his "Portrait of Dr. Gachet" was purchased for 82, 5 million dollars. During his lifetime, Van Gogh did not get recognition. Tagline: Get recognition before you die («gain recognition before you die»).



Make a bad copy of "Self-portrait with bandaged ear" in advertising barber shop, where the practice of students, the Dutch agency Result DDB advance warning of potential customers that something could go wrong.



In advertising the school of fine arts Masp Art School were used just two works by Van Gogh. Not only the "Self", but also "Shkolnik».





«Schoolboy" original



The company Gardena, producing machinery and tools for the garden, put your pruners to two paintings of the artist: to "Self-portrait with bandaged ear and tube" and "Irises».



«Irises" original



As you know, a great artist and remained alone until the last days of his life. Tagline: At last someone thinks of the family («Finally, someone thinks about the family»).



The meaning of the use of Van Gogh's paintings in this print for Turkish Airlines is not entirely clear, but the fact remains. Agency Alametifarica pririsoval a self-portrait of the Dutch artist Turkish aircraft.



"Van Gogh's Bedroom at Arles»



As an advertising Brazilian magazine Placar Magazine, devoted to football, the representatives of the advertising agency McCann Erickson Brasil used the famous Van Gogh painting, adding to it a small detail - a soccer ball. Tagline: Football art («Football art»).



Advertise a new directory, helps to choose the future of the university publishing house RPP. Tagline for print - Choosing a career is not this clear for everyone («The choice of future profession is not as obvious for every»).



"Sunflowers"

The Bank is the sponsor Nedbank Cinema Nouveau - an organization dedicated to the films in the Art Nouveau style as well as their demonstration at the Festival. The idea was as follows: when you see the Cinema Nouveau, you will see not just a movie, and «Experience Art in Motion»; if conventional film consists of a simple frame, the film style art-house, each frame is an art masterpiece. As the outside (outdoor) advertising has been used an image of Van Gogh and his painting "Sunflowers", the changed number to match the slogan «Experience Art in Motion».

In addition it was made a little infomercial, in which the "Sunflowers" Van Gogh lived the music of Chopin.





Faced discontent Sydney City Council on how the waste gum spoils the appearance of the city asphalt, Hubba Bubba has assumed social responsibility and art lovers and offered to move the jaws do not spoil the urban landscape and the world-famous masterpieces of painting.

At the city walls in areas of high prozhivaemosti "Munchkins" posters were posted raskrashki-based famous masterpieces such as "Sunflowers" Van Gogh's "Mona Lisa" by Leonardo da Vinci and the "Marilyn Monroe" by Andy Warhol. Anyone passing by fans of chewing gum was offered to sculpt gum spent on poster, with each grade (and hence color) withdrawing its color-coding region.

It is difficult to say whether this saved the non-standard image of Sydney's action and how to react to the fact of vandalism mediated cultural figures in Australia, but also to have fun, painting posters, can be great. Tagline: Every little bit helps keep Australia beautiful («Every little piece helps keep Australia beautiful»)



Advertising Arts School. Tagline: The beginning is always easy. To learn the rest call us - «Start always easy. Do you want to learn how to draw on - call us ».



Advertising pencil-known company Faber-Castell. Feel like Van Gogh.



Advertise a new art cafe. Tagline: Opening soon - «Coming soon».



Tagline: Every piece is a masterpiece - «Every detail - a masterpiece»



Tagline: Wherever you pay, culture never far away - «Wherever you did not pay, the arts are always there».



Advertising paints Coral Dulux was held under the slogan: "The colors of van Gogh and a little more».



The Moscow branch of Publicis zapylesosilo "Sunflowers," a new high-capacity vacuum cleaner Rowenta.



Finally, two promotional videos, the leitmotif of which work in favor of Vincent van Gogh.

The first movie made in Russia in the year 2002, advertised Filyevskiy oil, and the second - in South Africa, in 2006, the year for advertising bank.





The material was prepared in cooperation with Rushan Gizzatullin , a student at STU

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