As advertising deceives buyers

In advertising and on packages of different kinds of products provides countless information that is either half-truths, or half-lie.
Consumers do not agree reported redundant facts wrapped simple information into a beautiful shell. And all this with the sole purpose - to make believe that this product is unique and will solve all the pressing human problems in an instant. All of these "no cholesterol," "Cashmere with proteins" and "contains bacteria L.Casei Imutitass» - is a drug for the most common products sector, FMCG, the cycle of use of which is very small. Doping, which is artificial, but it successfully increases their ability to quickly and easily disperse from the shelves in the supermarkets; It creates the illusion of uniqueness.

Curiously, these advertising gimmicks quite legally - that is legally impossible to find fault with the wording.

Tested / Approved / Recommended

Russian Dental Association recommends gum, Association of Dermatologists approve creams, and the Union of pediatricians of Russia marked almost every children's brands. Even LG refrigerators tested "Clinical Institute of Nutrition" and recommended "the National Association of Dietitians and Nutritionists».

So fashionable today recommendation system - only the advertising technologies to cause consumer confidence. The calculation is clear: among the more or less similar goods consumer will choose the one whose utility supported by the authority of state institutions. However, research institutes, subscribe to brands, this is just a way to make money. The cost of such approvals, the estimated publication "Evening Petersburg", depending on the status of the organization and participation in the campaign range from 10,000 (if, for example, advertisers from the laboratory need only print on paper) to 100 thousand dollars (if there is an agreement on long-term partnership).

Where and where no nano nano


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