Buying a VW Polo, you will save 25 000 packages

DDB London for the promotion of environmentally friendly vehicles VW Polo BlueMotion has launched a campaign under the slogan «A Simple Way To Act Now» - «A simple way to act now».

The concept is a rather original approach to the topical theme is now the most eco-friendly existence. During this year there were several social campaigns that everyone should leave the least deep imprint in the ecology of the planet. Campaign VW Polo BlueMotion continues the same theme, but with respect to cars.

The two rollers campaign agency and manufacturer emphasize the fact that riding on the new Polo during the year reduces the energy consumption that would be required for the processing of 2669 sheets of A4 paper and 25,000 plastic bags.

The idea of ​​the paper production Bermuda Shorts embodied in the form of a cartoon drawn on all these pages, and in the spot market with packages created Independent VW Polo 25 000 packages.









via adme.ru