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Brands manipulate you with their corporate colors
Not for nothing «McDonalds» all that nravitsya
According to recent psychological studies, logos entrenched in our minds so deeply that we can recognize them, starting with two years of age, and young children can associate the product with the logo in 67% of cases. Taking this as a basis, the researchers from Chicago learned some of the most popular logos of the world to understand how brands make people feel, on the basis of color psychology.
It is known that various colors affect human emotions and mood. Although it depends on the individual, psychologists managed to identify several common moments. For example, the most popular color is blue, followed immediately by going green, purple and red. The popularity of blue and green usually associated with nature, love for these colors can be traced back to the time when we lived in the lap of nature, and we had no cities.
The researchers found that customers make a review on the product within 90 seconds from the time his saw, and their opinion is from 62% to 90% based on color. The color of the logo can also influence our emotions: for example, red is associated with the activity, yellow - with energy, blue - with the reliability, green - with nature and so on.
Speaking of the logos, the red is also associated with passion and aggression - that this color logos «YouTube» and «Red Bull». Blue logos «Samsung» and «Ford» inspire people a sense of trust and confidence, because blue is associated with the "eternal depth of the sea and sky." Yellow arch «McDonald's» related to the joy and energy, and green logo «Android» of «Google» was designed to evoke associations with nature.
Logos «Starbucks», «7digital» and «Spotify», incidentally, is also green. Music service «7digital» has got the green logo of relatively recently (before was blue), and the number of customers has increased dramatically. Purple is associated with the "royal luxury" and is used in logos «Cabdury», «FedEx» and «Yahoo». A orange makes people feel positive and creative, and therefore well suited for such brands as «Firefox» and «Fanta».
via factroom.ru
According to recent psychological studies, logos entrenched in our minds so deeply that we can recognize them, starting with two years of age, and young children can associate the product with the logo in 67% of cases. Taking this as a basis, the researchers from Chicago learned some of the most popular logos of the world to understand how brands make people feel, on the basis of color psychology.
It is known that various colors affect human emotions and mood. Although it depends on the individual, psychologists managed to identify several common moments. For example, the most popular color is blue, followed immediately by going green, purple and red. The popularity of blue and green usually associated with nature, love for these colors can be traced back to the time when we lived in the lap of nature, and we had no cities.
The researchers found that customers make a review on the product within 90 seconds from the time his saw, and their opinion is from 62% to 90% based on color. The color of the logo can also influence our emotions: for example, red is associated with the activity, yellow - with energy, blue - with the reliability, green - with nature and so on.
Speaking of the logos, the red is also associated with passion and aggression - that this color logos «YouTube» and «Red Bull». Blue logos «Samsung» and «Ford» inspire people a sense of trust and confidence, because blue is associated with the "eternal depth of the sea and sky." Yellow arch «McDonald's» related to the joy and energy, and green logo «Android» of «Google» was designed to evoke associations with nature.
Logos «Starbucks», «7digital» and «Spotify», incidentally, is also green. Music service «7digital» has got the green logo of relatively recently (before was blue), and the number of customers has increased dramatically. Purple is associated with the "royal luxury" and is used in logos «Cabdury», «FedEx» and «Yahoo». A orange makes people feel positive and creative, and therefore well suited for such brands as «Firefox» and «Fanta».
via factroom.ru
