How can you solve everyday problems with advertising

Billboards bearing personal greetings, declarations of love and marriage proposal today is no surprise. But cases of people trying to get through to their debtors, unscrupulous insurers or adulterers through advertising, the media always arouse interest and active discussion in the blogs.

Last summer, a resident of Perm posted on one of the buildings in the city center banner with the words "the Renaissance, when the pay?" And a photo of car, injured in road accidents. As follows from the inscription on the banner, a Porsche 911 turbo cabrio got in an accident by 28 March 2010 and insurance has still not been paid. Damage amounted to 4.9 million rubles.






Perm motorists are obsessed with the use of outdoor advertising as a means to fight for their rights. Last year, in one of the buildings in the city have Krasavinsky bridge has a banner "Welcome to Perm - a city of broken roads," which had hung for a couple of hours, it was removed by order of the head of administration of the Kirov district, publishing reports "Komsomolskaya Pravda".




Banner is not only caused a public outcry, but the prosecutor's check, which decided that the government of the Kirov district of Perm illegally dismantled stretch.

In December 2009, in Yekaterinburg customer raging dealership «Subaru-Yekaterinburg", brought to the boiling point of the annual operation of a new car Subaru Forester, ventured into anti-advertising.

Detailed description of all the problems encountered by the new owner of Subaru, was taken on a billboard. And that no one had any doubts about the integrity of the car owner, was listed at the bottom of the car registration number, date and place of purchase, as well as a mobile phone "martyr».




In December 2009, in Yekaterinburg customer raging dealership «Subaru-Yekaterinburg", brought to the boiling point of the annual operation of a new car Subaru Forester, ventured into anti-advertising.

Detailed description of all the problems encountered by the new owner of Subaru, was taken on a billboard. And that no one had any doubts about the integrity of the car owner, was listed at the bottom of the car registration number, date and place of purchase, as well as a mobile phone "martyr». & Quot; / & gt;

In England, dissatisfied consumers put his Range Rover Sport just opposite the exhibition center. The main body of the car for $ 50,000 car owner wrote bolshimy yellow letters: "If you want to drive a car without accidents, do not buy one of these !!!". This was followed by a listing of all the fault of the car. In order to resolve the conflict and to convince the disgruntled owner to remove this anti-advertising, avtoprizvoditel exchange offer "defective" for a new car.







Director of Smolensk advertising agency decided with the help of advertising messages to solve problems in his personal life. After breaking up with his wife, he performed in the outdoor advertising with self-criticism. According to multiple witnesses, namely a billboard could be observed in Smolensk in May 2006.



Advertising messages addressed personally to the city, can be found in Kiev. In March 2010, someone persistently and all external media called Vitalik certain not to break the eighth commandment "Thou shalt not steal" and return the shares and money.







After appeals to Acne, call the same content has been addressed to Cole.



In June 2010, with the help of debt to clear anti-advertising group decided to leasing companies "Capital". In several metropolitan billboards advertisement appeared offering to buy personal debts party "Golden hundreds of Forbes - 2009" the owner of "Borodino" Tigran Nersisyan. According slon.ru, stayed there this anti-advertisement for long: his debts before Nersisyan "capital" rather immediately repay.



Such initiatives show and Westerners. At Times Square in New York offended woman posted on a billboard angry message to the address of her husband: "Hi, Steven. Now you can pay attention to me? I'm all about it know you vile, vile, immoral, treacherous, unfinished bastard. All taped. Your (soon to be former) wife, Emily. P.S. I paid for this billboard from our joint bank account. "



Golf Star Tiger Woods (Tiger Woods) is also used advertising platform to make amends and try to restore the reputation after the scandal that took place on the grounds of adultery world celebrity. Nike took a black and white movie, in which the deceased had his father scolding his son on the golfer nepohvalnoe behavior. Shamed Tiger Woods is only looking at the camera and listening: "Tiger, I want to sort things out, I want to discuss the situation. I want to understand what you are guided. I want to understand what you feel ... you have taken a lesson from all this? »

Meanwhile, the media debate about whether such advertising promotes morality and family values, or vice versa is more like digging in someone else's dirty laundry, the movie scored a record 6.3 million views in the first week of placement on YouTube.

The most striking example of the successful use of the Internet advertising and to address their concerns and exercise their rights is an example of a Canadian musician Dave Carroll and the airline United Airlines, promulgated in July last year. Desperate to get compensation for material damages for the broken loaders United Airlines expensive guitar, Dave wrote a song «United Breaks guitars» (United breaks guitars), she took off her simple clip and put it to the network.

The song became a hit in the United States and Canada, and by popular demand it even had to sell through iTunes. In addition, T-shirts and mugs available with the name of the song. And if Dave bad rose to all this, the air carrier is not big trouble - United Airlines shares of the stock after just two weeks after starting the video dropped by 10% and the value of the company decreased by $ 180 million.

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