Business woman Lillian Vernon

Lillian Vernon - American business woman who has achieved success thanks to his ability to find creative solutions in various business processes. Lillian began her let to the top in 14 years, got a job as a cashier in a cinema. After that, she worked as a salesman in the shop "Lollipops". As she admitted, when he was a successful business woman, it is this work has helped her overcome shyness and learn to find common ground with people from different strata of society.

In 1946, Lillian Vernon married, throwing training at the university and, together with her husband, moved to the suburb of Mount Vernon.

In 1951, she was pregnant and wanting to find a part time, opens firm specializing in selling small goods by mail. Lillian have to rely on their intuition, as her knowledge in this area is minimal. The gist of it was this idea: it becomes ordinary wallets and belts and do exactly design for each customer. The result is a unique products, which have no analogues. In addition, if the goods are not fit to the customer, the company Lilian return the money in full. As a result of this activity Lillian received an order for $ 32,000, while for the purchase of goods and advertising she took only $ 2500.

Encouraged by success, Lillian decided to check whether it is accidental, for that she has bought and began producing personal bookmarks for books. Bookmarks were sold almost twice more than wallets and belts and Lillian Vernon realized that opened a new niche in the business - trade using the mail.

After a few years the firm "Souvenirs Vernon" publishes his first (then still black-and-white) print catalog, which presented personal gifts for 16 pages. Due to the newsletter, the company managed to reach the $ 150,000 income per year.

In 1965, Lillian Vernon founded the company «Lillian Vernon Corporation», and within 5 years after the beginning of its activities is the annual profit of $ 1 million per year.

Year by year, the popularity of «Lillian Vernon Corporation» is increasing, largely due to the fact that Lillian travels to and from each trip brings a new gift options for your company.

In 1987, Lillian Vernon sells 31% stake in the company and the money acquires land in Virginia, where the National Distribution Center opens an area 486,000 square feet.

Faced in 1991 with the problem of surplus obsolete goods, Lillian Vernon decides to open a store and make a sale. This decision was so successful that within a few years of such warehouses were already six.

Currently, the company is one of the market leaders in sales of goods through catalogs.

At Lillian Vernon there are some basic guidelines that, in her opinion, it is possible to achieve success:

1. You should always find time for yourself and your family.
2. It is necessary that the environment consisted of only the best people.
3. You should always be prepared to take the risk.
4. Try to delegate the maximum number of cases.
5. Be ready to accept a new idea.
6. Do not spend more money than is allocated in your budget.
7. Always supervise your debts.
8. From the errors need to learn the lessons and move on, do not dwell on them.
9. studied computer technology - they are the future.
10. Love your work and success will not take long.