MTS embodied infomercial story to life Bashny.Net

MTS continues to campaign credit method based on the weight tariffs MTS (service "Credit"). As described site in the company, within the framework of the campaign "Credit", allowing to use the credit method based on weight tariffs MTS, it was realized a series of special promotional projects using unique advertising media.




Image projects "Last minute window" - a light installation on the building of the hotel "Golden Ring" (Smolenskaya st., 5), and "Beograd" (Smolenskaya st., 8). For the first time in the Russian market as the advertising media were involved in the whole surface of the buildings. At night, the entire surface of the building creates the effect lights up and goes out of windows (thus passed the idea off the conversation with a sudden end funds in your account), eventually included all the windows form the shape of an egg. Then, each building appears campaign slogan: "Service" Credit "- available to everyone," "Speak now - pay later" and the logo of MTS. Thus, the light installation repeats video advertising campaign services "Credit" on television.

The idea of ​​the project: Department of Marketing Communications "MTS»
Implementation of the project: RA "Intrend»
Placement period: June 21 - July 5


Post time: 22.00 - 04.00






Image projects "Balls on the road" - from branded MTS buses, standing in traffic on Friday and Sunday evening at the major highways of Moscow, suddenly flew the red and white balloons. The shares were involved in 9 cars and produced more than 14,000 balls.
Creative and realization: RA «Orange»
Dates: 15 and 17 June
Time: 17.00 - 21.00
Place: Leningrad and Yaroslavl highway, road enthusiasts
The "Balls on the road" was also held on 15 and 17 June and 22 and 24 June in 9 cities in the region: St. Petersburg, Vladivostok, Kazan, Samara, Nizhny Novgorod, Novosibirsk, Krasnodar, Ufa and Yekaterinburg.







Study project "Shooting video in parks" - in designated areas in the park in Moscow held an interactive promotions MTS service "Credit", which could take part all comers. Direct contact during promotions with the target audience for which this service provides new opportunities to communicate, let residents ever lighting up the windows, get detailed information on the benefits and assistance in its connection.
Creative and realization: RA «Orange»
Dates: June 15 and 16
Time: 13.00 - 16.00
Venue: VVC, Kuzminki Park and Gorky Park. Gorky



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