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JWT makes for brighter MTS videos
MTS announced yesterday the start of the transfer of subscribers using prepaid tariff plans on lending rates. Agency JWT International has developed a new video for the promotion of the service. Information on this site is confirmed in the company. B>
Recall that on April 27, MTS has launched a Russian air teaser campaign "credit-mobile." Company aired video announcing where concealed conditions of service credit, promising to reveal the secret on May 7 when the teaser replace spillovers.
New video shows the operator the window of the city, in which the light is switched on and off - so the idea is passed off
Talk to the sudden end of the money in the account.
According to Kommersant, using this measure, MTS intends to increase the average monthly revenue (ARPU), which brings us each subscriber. Analysts believe that in the next two years, the credit system will raise ARPU MTS 5%.
MTS believes that the new program will increase the average monthly revenue per user (ARPU) due to the fact that customers using credit, are less dependent on the state of the account, and therefore say more. "This marketing initiative is needed in a saturated market, when the task is not to increase revenue from new subscribers. The credit system will increase the impact of existing subscribers, "- the company says. Director of the Department of Public Relations MTS Elena Kochanowski said yesterday at a loss, both in relation to innovation will change the financial performance of MTS. According to the company, users are now ARPU prepaid plans (90% use them, that is 46, 35 million subscribers of MTS in Russia) is $ 5, 1. A Community Credit tariff plans every month bring us $ 28, 4.
via www.kommersant.ru/
Recall that on April 27, MTS has launched a Russian air teaser campaign "credit-mobile." Company aired video announcing where concealed conditions of service credit, promising to reveal the secret on May 7 when the teaser replace spillovers.
New video shows the operator the window of the city, in which the light is switched on and off - so the idea is passed off
Talk to the sudden end of the money in the account.
According to Kommersant, using this measure, MTS intends to increase the average monthly revenue (ARPU), which brings us each subscriber. Analysts believe that in the next two years, the credit system will raise ARPU MTS 5%.
MTS believes that the new program will increase the average monthly revenue per user (ARPU) due to the fact that customers using credit, are less dependent on the state of the account, and therefore say more. "This marketing initiative is needed in a saturated market, when the task is not to increase revenue from new subscribers. The credit system will increase the impact of existing subscribers, "- the company says. Director of the Department of Public Relations MTS Elena Kochanowski said yesterday at a loss, both in relation to innovation will change the financial performance of MTS. According to the company, users are now ARPU prepaid plans (90% use them, that is 46, 35 million subscribers of MTS in Russia) is $ 5, 1. A Community Credit tariff plans every month bring us $ 28, 4.
via www.kommersant.ru/
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