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Teenagers need a third hand! To satisfy the hunger. Campaign sausages in the dough by TBWA \ Chiat \ Day LA
TBWA \ Chia \ Day LA has developed an advertising campaign for hot dogs Ball Park Franks.
The campaign under the slogan 'Hunger gets what hunger wants' work to strengthen the image of hot dogs Ball Park as the best means to stave off hunger. Communication is aimed at young consumers, and it is obvious that its PARTICULAR in the fight for the empty stomachs of teenagers, the owner of the brand Sara Lee, sees far producers of sausages in the dough.
Judging by the creative concept, the main rival at the Ball Park Franks on the market - Snickers and other chocolate bars.
A series of spots united by one common main character - hunger, with large male hands, which is selected from the boys out at the sight of Ball Park. Tagline 'Hunger gets what hunger wants' reveals the basic message: hunger would like to be quenched hot dogs Ball Park.
The online component of the campaign, in addition to placing clips on YouTube and My Space, includes promotional website My Hunger, in which people are drawn into is fond of playing with the collection of hot dogs (carefully, do not approach a kangaroo - it beats all collected sandwiches). < br />
via myhunger.com/
The campaign under the slogan 'Hunger gets what hunger wants' work to strengthen the image of hot dogs Ball Park as the best means to stave off hunger. Communication is aimed at young consumers, and it is obvious that its PARTICULAR in the fight for the empty stomachs of teenagers, the owner of the brand Sara Lee, sees far producers of sausages in the dough.
Judging by the creative concept, the main rival at the Ball Park Franks on the market - Snickers and other chocolate bars.
A series of spots united by one common main character - hunger, with large male hands, which is selected from the boys out at the sight of Ball Park. Tagline 'Hunger gets what hunger wants' reveals the basic message: hunger would like to be quenched hot dogs Ball Park.
The online component of the campaign, in addition to placing clips on YouTube and My Space, includes promotional website My Hunger, in which people are drawn into is fond of playing with the collection of hot dogs (carefully, do not approach a kangaroo - it beats all collected sandwiches). < br />
via myhunger.com/
