TBWA \ Chiat \ Day to Infinity: Like flies to honey. Fireflies are partial to expensive wheelbarrows

TBWA \ Chiat \ Day Los Angeles created the atmospheric spot for an SUV Infiniti FX.

The main emphasis in the video is made in the design: the viewer's attention to detail as the machine and the entire FX involved using powerful lighting accents - fireflies, which are pressed to the wind moving car, and they fly from part to part.



Text video:


"Designed to shake. The effect of 275 horsepower. SUV, sports car-inspired design ».





Agency: TBWA / Chiat / Day - Los Angeles

Executive Creative Director: Rob Schwartz
Creative Director: Dennis Lim
Copywriter: Eric Arnold
Art Director: Steve Yee
Executive Music Producer: Ann Haugen
Production Company: @ radical.media - Santa Monica
Director: Tarsem
Producer: Mai Huyhn
Editor: Bill Chessman
Sound Designer: Dean Hovey
Music: Elias Arts
Composer: Christopher Kemp
CGI: Russell Fell
Music Creative Director: David Gold
Chief Creative Officer (Music): Jonathan Elias


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