BBDO NY: Do not talk with a toaster, even if he stole your Mountain Dew!

Michael Bay, director of the film "Transformers", which will be released in theaters on July 4 shot video for a drink Mountain Dew as part of the campaign together.

Pepsi Co., DreamWorks Pictures and Paramount Pictures signed a partnership agreement to promote the movie «Transformers» and drink Mountain Dew in the spring, and in mid-May, Pepsi Co. launched a campaign «Transform Your Summer», during which consumers can drink about 150 thousand won prizes worth more than $ 7 million.



Mike Dillon, VP of marketplace initiative development, Pepsi-Cola North America: «Transformers promises to be a mega-blockbuster, and we know that Mountain Dew consumers are eager to see him. We are competing with the excitement around the film, offering a really cool prizes, giving away that daily online "Transform Your Summer" »

This week in the US went out television broadcast video, developed by the agency BBDO New York and filmed by director Michael Bay in the spirit of his film.


Young man in the kitchen talking to the toaster, trying to persuade him to give him his Mountain Dew. Friends Man decides he has gone mad and displays it in the kitchen under the toaster antics transformed into a robot.





Agency: BBDO - New York
Chief Creative Officer: David Lubars, Bill Bruce
CD / Copywriter: Brian Donovan
CD / Art Director: Mike Boulia
Agency Executive Producer: Amy Wertheimer
Production Company: The Institute
Director: Michael Bay
Editor: Tom Muldoon
VFX: Digital Domain
Mixer: Tom Jucarone
Agency Assistant Producer: Theresa Ward
Editorial House: Nomad Editing Company, Inc. - Santa Monica


via www.transformyoursummer.com