Advertising BBDO Moscow resound in new ways Bashny.Net

March 16 Moscow. With this year's BBDO Moscow, in the department of production, a new post - music producer. This is the first time in Russian practice, when the agency to work on the music are invited to special people.

How to tell the agency website, the primary task of music producer is to base the purchase agency of intellectual property right holder and gain control over complex procedure matching the transfer of all rights. His responsibilities also included the search and selection of interesting, unusual music to commercials.

The new position was introduced to improve the quality and professionalism in working with music and a desire to protect the agency and customers against claims related to the violation of copyright law. BBDO Moscow also hopes that the emergence of music producers in advertising agencies will help make the market more civilized promotional tracks and work with music by contractors.

To do this, BBDO Moscow immediately invited two experienced music producer Dmitry Medvedev abroad and Igor.

Dmitry Rubezhov many years engaged in producing various musical projects, for example, Tetris, group Young Drills, participated in writing the music for commercials, including for BBDO Moscow.

Igor Medvedev worked for many years in the company SBA Music Publishing (a subsidiary of the company Gala Records) and is familiar with all the legal rules to obtain the rights to the music.

Elena Gazhevsky, director of production of BBDO Moscow, believes that: "We have taken another step in" reinventing the wheel & quot; .Now it is difficult to believe that once the production of commercials in the agency involved accounts are and there was no legal department ... I hope now our team will increase and professionals in the field of music «

Igor Kirikchi, CEO of BBDO Moscow: «Music - it's not only one of the most important components of commercials, but also one of the most difficult elements of TV production. The Russian market of music for commercial use is far from perfect, so we have to make over and above an effort to stay within the framework of a civilized process ».






Igor Medvedev i> : was born May 23, 1977. In February 2007 he was appointed as a music producer BBDO Moscow. Since 2003, and in February 2007 an expert on copyright in the SBA Music Publishing (Gala Records) - licensee EMI Music Services, and EMI Music Publishing. The main activity in this period is the sale of rights to musical works to synchronize them in commercials, movies, etc. In the music business since 1996. He graduated from the Moscow Auto Mechanical Institute with an engineering degree in 1999, and the Moscow Financial and Law Academy with a law degree in civil law specialization in 2004.





Dmitry Rubezhov i>
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