Colorful creativity in Hamburg: the agency Jung von Matt "escaped" paint

In the suburbs of Hamburg agency Jung von Matt arranged exit wash to show customers what happens when they forget to use Rei F3.





In one week near the three large supermarkets were the original one-color composition. Around the billboard with the inscription "Do not allow the paint to spread" all the items appeared painted in a "runaway" color - is the result of the wash without Rei.





- We are very fortunate that our mayor took the campaign as an art project - says creative director Jan Rexhausen. - All colored objects were not secured in any way - the Germans are very decent people. As we expected, they just looked in amazement at the color "chaos».





As a result of the campaign, sales increased by 15%, according to agency officials.













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