Give a kidney! Leo Burnett Paris you "thank you" will embroider

Leo Burnett - Paris thanked dead donors in advertising fund Greffe de vie.
Print the French branch of Leo Burnett realistically demonstrates the truth of life: have decided to donate their organs after death, indeed, be very grateful. Without embellishment, the agency communicates the idea that such a donation can save seven lives.

The photo was taken by Oliver Reynderfom.

I must say that Leo Burnett Paris chose not the tough one communication. There were more bloody and more pretentious solutions.





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Agency: Leo Burnett - Paris
Executive Creative Director: Stephan Ferens Jean-Francois Goize
Copywriter: David Azencot
Art Director: Hélène Adam
Photographer: Oliver Rheindorf

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