BBDO NY: Fitch with a chainsaw is not as surprising as Diet Mountain Dew

BBDO New York has done for Diet Mountain Dew advertising campaign based on the strange, illogical, but nevertheless real facts.

The viewer shows a plot that does not fit into the conventional notion of normality. In its most acute point of the audience take away from the action. And the young man in the picture says, "You think this is amazing? Try it. Do Diet Dew amazing great taste and no calories »



Roller «Puppet Show» - «Puppetry»

Residential house surrounded by police, the inspector is in talks with two dolls and instructs special forces to storm the apartment.


Fact: Puppet shows from the windows are illegal in New York.



Movie: «Ferret» - «Fitch»

A girl and a guy in a horror run through the woods, pursued by a ferret with a chainsaw.


Fact: Ferrets attack people more often than grizzly bears & quot;










Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Peter Kain
Copywriter: Peter Kain
Creative Director: Gianfranco Arena
Art Director: Gianfranco Arena
Exec. Producer: Hyatt Choate
Exec. Music Producer: Loren Parkins
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Rodrigo Prieto
Editing House: Nomad
Editor: John Murray
FX / SFX: Nomad
VFX: Sight Effects
Music House: Tinitus
Composer / Lyricist: Francois Blaignan


via adme.ru