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We built a bridge! And we "Baltika №3» released in a new bottle
Bashny.Net
in June launched a new advertising campaign in support of the restyling of popular Russian brand "Baltika № 3 Classic».
The first national brand, positioned in the mainstream segment, available in embossed bottle. He became more modern, preserving the traditional quality and classic taste. The new glass bottle is made in the classic design, it has become higher on the sides it is decorated with embossed lettering "Baltika". Not remained unchanged and the label: the use of cleaner, more saturated colors make it more stylish.
At the heart of the creative idea of the campaign, promoting a new bottle - a sense of unity and belonging to modern Russia. Promo TV spot "Train" shows the positive changes taking place in our country, and the updated "Baltika № 3" fully reflects the improvements.
The advertising campaign of the most popular beer in Russia includes 11 federal broadcasting and network video channels "train" timing 15 and 30 seconds, as well as placing billboards 3 * 6, posters sitiformata and advertising on public transport. Outdoor advertising will be available in 192 cities across Russia, covering such a scale - one of the largest FMCG companies for the sector.
Recall that in April this year, "Baltika" has presented a strategy to promote their beer brand - "Baltika № 3". Innovations have touched appearance of "Baltika № 3". "Baltika № 3" began to pour into new glass bottles of 0, 5 liters.
New unique embossed design of the bottle for the brand "Baltika № 3" was designed by the British agency Identica. The bottle is made in the classic design, it has become higher on the sides it is decorated with embossed lettering "Baltika". Not remained unchanged and the label: the use of cleaner, more saturated colors make it more stylish. From the design of the bottle and disappeared usual foil, explained in the press-service.
Production of an updated bottle of "Baltika № 3" established in eight factories across the country. According to the press service, the recommended retail price for this type of beer in connection with the re-branding will remain unchanged. In addition, since the end of April "Baltika № 3" will also be bottled in aluminum cans and 1 liter. the company's factory at Samara.
via / baltika / 2007/05/03/17553 /
The first national brand, positioned in the mainstream segment, available in embossed bottle. He became more modern, preserving the traditional quality and classic taste. The new glass bottle is made in the classic design, it has become higher on the sides it is decorated with embossed lettering "Baltika". Not remained unchanged and the label: the use of cleaner, more saturated colors make it more stylish.
At the heart of the creative idea of the campaign, promoting a new bottle - a sense of unity and belonging to modern Russia. Promo TV spot "Train" shows the positive changes taking place in our country, and the updated "Baltika № 3" fully reflects the improvements.
The advertising campaign of the most popular beer in Russia includes 11 federal broadcasting and network video channels "train" timing 15 and 30 seconds, as well as placing billboards 3 * 6, posters sitiformata and advertising on public transport. Outdoor advertising will be available in 192 cities across Russia, covering such a scale - one of the largest FMCG companies for the sector.
Recall that in April this year, "Baltika" has presented a strategy to promote their beer brand - "Baltika № 3". Innovations have touched appearance of "Baltika № 3". "Baltika № 3" began to pour into new glass bottles of 0, 5 liters.
New unique embossed design of the bottle for the brand "Baltika № 3" was designed by the British agency Identica. The bottle is made in the classic design, it has become higher on the sides it is decorated with embossed lettering "Baltika". Not remained unchanged and the label: the use of cleaner, more saturated colors make it more stylish. From the design of the bottle and disappeared usual foil, explained in the press-service.
Production of an updated bottle of "Baltika № 3" established in eight factories across the country. According to the press service, the recommended retail price for this type of beer in connection with the re-branding will remain unchanged. In addition, since the end of April "Baltika № 3" will also be bottled in aluminum cans and 1 liter. the company's factory at Samara.
via / baltika / 2007/05/03/17553 /
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