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Skiing on the escalator going perfectly, even in the summer! New video from Halls JWT / RAVI
Advertising agency JWT / RAVI CIS has developed a new advertising campaign for candy Halls.
How to tell the agency website, the campaign promotes a new product - a refreshing candies with menthol taste.
Advertising communication aims of young people 23-27 years of both sexes who consume refreshing candies.
Communication is intended to reposition the brand in the category Halls "cough drops" in the category of "Refreshing candies»
and increase market share, and the frequency of consumption of candy Halls
The campaign will be carried out throughout 2007.
TV channels: first, Russia, STS, Ren TV, DTV, Muz TV, MTV
Roller (name): Escalator
Slogan: «Halls. Come on, shake! »
Duration: 20 seconds
Brand: Halls
Product Category: Lollipops
Client: Dirol Cadbury
Brand Manager Anna Kochergina, Nelly Boiko
Agency: JWT / RAVI CIS
Creative Director: Ivan Chimburov
Senior Manager of Strategic Planning: Igor Efimov
Art director: Ilya Bakerkin
Copywriter Ivan Chimburov
An account - Director: Daria Brazhnikova
Agency Producer: Maria Yakushina
Productions: DAGO film
Producer (production-house): Kaznacheeva Catherine Rominsky Eugene
Director: Sergio Jofre
Operator: Sergio Jofre
Composer: James Brown
Starring: Maxim Drachenin Paul Tsibok
via www.adme.ru
How to tell the agency website, the campaign promotes a new product - a refreshing candies with menthol taste.
Advertising communication aims of young people 23-27 years of both sexes who consume refreshing candies.
Communication is intended to reposition the brand in the category Halls "cough drops" in the category of "Refreshing candies»
and increase market share, and the frequency of consumption of candy Halls
The campaign will be carried out throughout 2007.
TV channels: first, Russia, STS, Ren TV, DTV, Muz TV, MTV
Roller (name): Escalator
Slogan: «Halls. Come on, shake! »
Duration: 20 seconds
Brand: Halls
Product Category: Lollipops
Client: Dirol Cadbury
Brand Manager Anna Kochergina, Nelly Boiko
Agency: JWT / RAVI CIS
Creative Director: Ivan Chimburov
Senior Manager of Strategic Planning: Igor Efimov
Art director: Ilya Bakerkin
Copywriter Ivan Chimburov
An account - Director: Daria Brazhnikova
Agency Producer: Maria Yakushina
Productions: DAGO film
Producer (production-house): Kaznacheeva Catherine Rominsky Eugene
Director: Sergio Jofre
Operator: Sergio Jofre
Composer: James Brown
Starring: Maxim Drachenin Paul Tsibok
via www.adme.ru
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