Mega-director made a postcard MTS

MTS in honor of the March 8 Women is launching a new advertising campaign for the beautiful half of humanity. Promotional video featuring Olympic champion in synchronized swimming Natalia Ishchenko - creation of the joint efforts of MTS, Moscow JWT International, and a number of leading JWT creatives from around the world. Video shot a famous director Julio Del Alamo (bronze winner of the Cannes Film Festival in 1999, 2002 and 2004).

The shooting led the well-known director Julio Del Alamo (awards at Cannes: 2004 - * Lion Bronze. Festival de Cannes- Ikea «Zen», Ikea «Tumbona»; 2002 - * Bronze Lion Festival de Cannes- Estrella Damm «Forever»; 1999 - * Lion Bronze Festival Publicitario Internacional Cannes - «Jorobado» Caja Madrid).

"We wanted to recall the hard work that our women, even the most famous being done every day; to show how easily and gracefully they cope with its many responsibilities ... In spite of the heavy load of daily care, they always manage to keep their femininity. And most importantly, we would like to congratulate our favorite women on the occasion, to say once again how we admire and are proud of them! "- Commented Mikhail Gerchuk, Vice President, Commercial of" MTS ".
Making of: The creative team:

JWT Barcelona
Creative director - Alex Martinez
Head of TV production - Diana Belmonte
Production company in Madrid - Alamo Films:
Director Julio del Alamo
DOP - Christos Boudouris
JWT International
Creative director - Andrey Ilyasov, Ian Thomas
Copywriter - Julia Karimov
Client service director - Damian Bradfield
Strategic planning director - Larisa Pecan
Producer - Alexander Dudin
Senior account manager - Chechelova Masha
Junior account manager - Adam Lewis
Production company in Moscow - Bazelevs:
Post - production producer - Christina Izvolskaya
MTS:
Mikhail Gerchuk - Vice - President, Commercial
Eugene Churbanova - The director of marketing communications
Glagoleva Natalia - Head of Marketing Communications
Zabolotskaya Antonina - Project Director
Perfilieva Anna - Project Manager 5 in stock! 58 Comments

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