Knitted house

TBWA \ Brussels has done for the Dutch company Aardgas warm movie. Aardgas with the Dutch language is translated as "natural gas", and this company delivers it to the homes of the citizens of the Netherlands. In order to strengthen its image as a company is very important for the people and cares about them Aardgas appealed to the Belgian branch of TBWA.
Creatives offered kinda sweet and touching solution:
"The heat - it does not steam. The heat - it is something invisible. And we had a very simple idea that would see heat. To see how the house is heated in the morning. The thermostat is switched exactly at a certain time, and the boiler starts to heat up. Pipes, radiators, heat the walls, the room is heated. And visualization by means of knitting wool is like magic. "
Tagline: "Who gives you the soft warmth? Of course, you choose a natural gas »

Movie filmed in stop-motion for 4 nights with four cameras. Preprodakshena take months. Still - it had much to relate. The crew consisted of 40 people. Directed by Olivier Babinet clips from Lovo Films.

The Making Of 18 items in stock! 22 Comments

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