The Gunn Report 2007: The Best of the Year awardees clips Bashny.Net

According to the publication BrandRepublic, published a new, ninth "rating creativity» The Gunn Report - 2007 is created on the basis of list of winners of most advertising festivals and mathematical analysis.

The Gunn Report - perhaps the most authoritative publication in the world of advertising. Many creators believe that getting into it on the first line - it is better than to take the Grand Prix at Cannes because of this rating you can see how your work is not appreciated the jury of the festival, and virtually all of the creative world.




This time the work was assessed by 37 festivals and competitions of films and television commercials, printed 19 festivals and 17 interactive advertising festivals.


So, what we have this year.

Most the awarded roller 2007 was «Paint» , created by Fallon London for Sony Bravia. In general for the British in terms of creative year was not the best - in the past year in the Top-10 hit 5 rollers British agencies, and this is why only 2. "most successful country" referred to in the United States this year. They have 305 points, while last year's leader, the United Kingdom, took second place, just 218. In third place settled Argentina.


In the top ten spots were also «Palace» for Happy Dent (McCann Erickson Mumbai), «Videogame» and «Happiness Factory» for Coca Cola (both Wieden + Kennedy (Portland and Amsterdam)), «Evolution» for Dove (Ogilvy Toronto), «Mix Them» for Axe (BBH London), «Man Mom» for Combos and «Trade» for Skittles (both of TBWA \ Chiat \ Day New York), «Humanity» for Toyota (Hakuhodo) and «Underwater World» for Ariston (Leo Burnett Italy), the runner-up.



















In the ranking of print advertising campaign is the undisputed leader Clima Bicycle Locks agency Leo Burnett Bangkok.





Three most renowned agencies as follows: TBWA \ Chiat \ Day (New York and Los Angeles), Saatchi & Saatchi (New York and Los Angeles) and last year's leader DDB London , to concede second place just one point.


BBDO in The Gunn Report named this year's most awarded network. Second and third place in the "category" divide Saatchi & Saatchi and TBWA


The rating of Donald Gunn got 12 agencies Omnicom Group - the highest rate among the holdings. Omnicom proud that for the first 9 years of existence, The Gunn Report only one rating agency headed ad networks, does not belong to the group.



At the top of the list of interactive agencies Crispin Porter & Bogusky , Farfar and R / GA Nike + , developed by R / GA - best interactive campaign.




Nike as recognized by the advertiser of the year. It is followed by Volkswagen and Sony
The list prodakshenov first three lines take MJZ , the Thai Phenomena and the British Gorgeous - since last year is nothing in the top three has not changed.

Best director for the third year in a row is called Thanonchai Sornsrivichai from Thailand







Compiled by The Gunn Report - Donald Gunn , one of the most influential people in the world of advertising. For more than 30 years, he is a slave otal network Leo Burnett, and then left it for the sake of their offspring. In addition, it is proved that Gunn, creative advertising that sells better than a simple functional, and he came up with the famous "Cannes forecast" for the purpose of training the mind young staff Leo Burnett.

Last year, Donald Gunn gave an online interview with website visitors.



via / interview / 2006/06/14/6796 /