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The chain reaction is now and genius Guinness
Tonight Guinness launched its most expensive broadcast TV spot for the 80-year history of the brand advertising. 100-second film and broadcast cost of Diageo, the owner of the trade mark in 10 million pounds.
The next, but no less beautiful "chain reaction" invented agency Abbott Mead Vickers BBDO. Roller «Tipping Point» (sociological term referring to a turning point - "turning point", "boiling point", "point of assembly"), created in the framework of the campaign «Good Things Come To Those Who Wait» («Good goes to those who wait "), shows how the inhabitants of Latin American village create a giant sequence of dominoes, books, furniture, old machines and other household items. Domino Principle as a result of the opening of books creates a huge glass of Guinness beer in the central square of the village where all the people came running to see the results of their efforts. In Diageo say that the movie is a symbol of true union and perseverance in the pursuit of goals.
Spot took director Nicolai Fugslig of MJZ, a well-known ability to manage global projects: the famous "Balls» Bravia - his work. But while Nicholas says that the movie «Tipping Point» was the biggest challenge of his career: it agreed complexity of the shooting, lokeyshen at a decent altitude in the north of Argentina and the village residents as actors. "I had to manage hundreds of residents who do not understand anything any acting or how to make films and videos. It was not easy. But despite all these difficulties, the casting was fantastic and it was really impressive experience ».
The video starring some 1,000 residents of the Argentine mountain village Iruya - so much there and lives; 6,000 dominoes, which arranged the two days on the table three experts from Domino Domain; 10,000 books, 400 tires, 75 mirrors, 50 refrigerators, 45 cabinets, 6 cars.
«Tipping Point» can not recall Honda's "Gears". Chain reaction at all, as the website wrote recently, it draws many of its entertainment and fascinating physics of the process.
The television campaign, inter alia, also supported by online advertising. Starting today, video is available on the official website guinness.com, but it is "hidden" - the visitor is invited to play. The fictional mayor of the village of Juan Ramon asked to perform 11 interrelated tasks.
via / guinness / 2007/10/26/20762 /
The next, but no less beautiful "chain reaction" invented agency Abbott Mead Vickers BBDO. Roller «Tipping Point» (sociological term referring to a turning point - "turning point", "boiling point", "point of assembly"), created in the framework of the campaign «Good Things Come To Those Who Wait» («Good goes to those who wait "), shows how the inhabitants of Latin American village create a giant sequence of dominoes, books, furniture, old machines and other household items. Domino Principle as a result of the opening of books creates a huge glass of Guinness beer in the central square of the village where all the people came running to see the results of their efforts. In Diageo say that the movie is a symbol of true union and perseverance in the pursuit of goals.
Spot took director Nicolai Fugslig of MJZ, a well-known ability to manage global projects: the famous "Balls» Bravia - his work. But while Nicholas says that the movie «Tipping Point» was the biggest challenge of his career: it agreed complexity of the shooting, lokeyshen at a decent altitude in the north of Argentina and the village residents as actors. "I had to manage hundreds of residents who do not understand anything any acting or how to make films and videos. It was not easy. But despite all these difficulties, the casting was fantastic and it was really impressive experience ».
The video starring some 1,000 residents of the Argentine mountain village Iruya - so much there and lives; 6,000 dominoes, which arranged the two days on the table three experts from Domino Domain; 10,000 books, 400 tires, 75 mirrors, 50 refrigerators, 45 cabinets, 6 cars.
«Tipping Point» can not recall Honda's "Gears". Chain reaction at all, as the website wrote recently, it draws many of its entertainment and fascinating physics of the process.
The television campaign, inter alia, also supported by online advertising. Starting today, video is available on the official website guinness.com, but it is "hidden" - the visitor is invited to play. The fictional mayor of the village of Juan Ramon asked to perform 11 interrelated tasks.
via / guinness / 2007/10/26/20762 /
