The Leo Burnett Chicago grown grass

Recently advertisers Chicago Leo Burnett McDonald's
But because of the advertisers even gardeners came not without creativity, and the salad is not grown in the garden is supposed to be a tradition, and on billboards. The peculiarity of the project - in the very design of the billboard were planted the seeds of lettuce, which gave shoots during placing billboard:






So in the heart of Chicago, and an unusual billboard appeared to nezhnozelenym Fresh Salad
Based on the assurances of Leo Burnett Chicago, that the project was tested 16 varieties of lettuce germination, it can be assumed that the technology "svezhezelenogo" billboard next. On a piece of dense turf (turf?) Densely sown the seeds of lettuce. Letters will likely be cut immediately before seed germination - the salad is too tender to withstand the test of the alphabet.


Recall that Leo Burnett Chicago has distinguished itself quite extraordinary Outdoor-project for McDonald's. Since last year, I have done a lot of noise billboard-sundial (Sundial outdoor billboard), brought together a collection of enthusiastic otzyvovo consumers and festival prizes.




via dv-reclama.ru