Leo Burnett Moscow print money

The agency Leo Burnett Moscow launched a strategic campaign for the Cadillac brand cars commissioned by General Motors Russia.Tsel communication - inform consumers about significant discounts on the model Cadillac Escalade, Cadillac SRX and Cadillac CTS. The creative ideas formed the idea that the new prices are so sensational that are equal in importance to the issue of the new banknote of the State Bank. To illustrate this, it was created prints, reminiscent of banknotes, which instead typical of the banknotes graphic patterns show details of the car and the road signs.

Michael Kudashkin, creative director of Leo Burnett Moscow: «This graphics solution prints allowed in a crowded advertising segment as offering discounts to say about our offer fresh or dropping the prestige of the brand».



In addition to the press, the Internet and involved the outdoor advertising (banners).





















Agency: Leo Burnett Moscow
Brand: Cadillac
Terms of the campaign: February - March 2009
Client: General Motors Russia
Marketing Communications Manager: Vlad Voronin
Marketing Communications Specialist: Jan Kushelman
Agency: Leo Burnett Moscow
Creative Director: Michael Kudashkin
Art Director: Alexander Scherbovich
Copywriter: Denis Grachev
Designer Victoria Prokapovichutte
Director of Customer: Radim Svoboda
Account-director Anna Evdokimova
Account Manager: Anna Shipunova
Accommodation (Agency): Vizeum Russia

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