Leo Burnett Moscow did print ads for the blind Bashny.Net

Leo Burnett Moscow offers a look at the world wide shut glazami.Segodnya people difficult than a surprise in life, in business and in advertising: It is well known, tested a lot that is already tired ... Business is looking for new forms, creates new designs sometimes very unusual, that make you think about the problems of other people.

Moscow restaurant "In the dark?" (First in Russia) - it is just such a project. It has a great social significance, because it gives people with disabilities to live in a society of equal opportunities. The first such institution - «Dans le Noir?» - Was opened in 2004 in Paris and was focused on helping the blind in employment. Since then, a network of "In the dark?" Has become very popular and is successfully developing in many European cities.

This restaurant meal takes place in darkness, that the authors of the project allows you to experience a new range of sharpening the senses and concentrate fully on the sense of taste. Blind waiters serve customers, which are guided in the dark is absolutely free.



The agency Leo Burnett Moscow advertising project developed kretivny restaurant "In the dark?" - An original print, which is in the technique of etching and is a completely handmade work.





The main objective of the new communication - to attract interest in the unique restaurants, and greater familiarity of the Russian consumer with an unusual French brand.

Vitaly V. Smirnov, General Director of the restaurant "in the dark ?!": "In this remarkable work very accurately reflects the main idea of ​​our restaurant. In the dark, really do not need eyes. At the forefront tactile feel, touch, hearing, and "seeing" the imagination, which is set to true gastronomic comedy. We thank the agency staff for their professionalism, patience and talent! ».

Client: "Center help visually impaired and blind»
CEO: Vitaly Smirnov V.
Director of advertising and PR: Oleg Kazakov

Agency: OOO "Leo Burnett»
Creative Director: Michael
Kudashkin Creative team: Denis Grachev, Scherbovich Alexandra Pauline Maguire
Art Director: Alexander
Scherbovich Copywriter: Michael Kudashkin
Design: Dmitry Yakovlev
Illustrator: Anton Kabakov
An account - Director: Tatiana Zaraiskaya
An account IT managers: Anna
Shipunova

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